1. Main picture display
Amazon’s pictures are divided into main pictures and auxiliary pictures. The main picture is extremely important. It is displayed in the search results and browsing pages and is the first picture that buyers see. The main picture must be attractive enough, with a beautiful appearance and design, and highlight the highlights of the product to win the favor of customers. What exactly does an attractive main picture look like?
2. Auxiliary picture display
The pictures can be scene pictures, functional selling point pictures, product multi-angle display pictures, product size pictures, product list pictures, and packaging pictures. The arrangement and display of pictures should be human and continuous, and it is best to match the Bullet Point copy of Lsting.
(1) Scene pictures
Buyers cannot see the real thing and can only understand the product through pictures and descriptions. Appropriately adding some scene pictures can enhance the sense of being a person and strengthen the psychological hint of placing an order. Buyers can imagine the scene when they use this product. When selling sports headphones, sellers can add some scenes of wearing headphones during exercise. If selling outdoor portable Bluetooth speakers, they can add some scenes of carrying speakers for outdoor camping and mountaineering.
(2) Functional selling point diagram
The functional selling point diagram should reflect the product’s functions and selling points. If necessary, add text descriptions to make it clear at a glance and enhance the conversion of Listimg. It should be noted that the description must be consistent with the actual situation of the product. Do not exaggerate to avoid unnecessary returns and bad reviews, as shown in Figure 2.7.
(3) Product size diagram
The purpose of adding a product size diagram is to let customers understand the actual size of the product and convey true and accurate product information. Avoid complaints. The most common problem after sales is that the product does not match the description. Sellers have doubts. The product they took is obviously the same as the real thing. Why does this problem occur? It turns out that some products are real. In order to make the picture clearer, they convey the impression that the real product is large to customers, which is inevitable. Complaints. In order to avoid such situations, when describing the size of the product, the best way is to compare the product. For example, place some common products (mobile phones, computers, tables, etc.) for size comparison. It should be noted that the size should match the product itself, as shown in Figures 2.8 and 2.9.
(4) Product List Picture
The product list picture clearly lists all the product information contained in the product packaging, and pays attention to neatly placing it.
(5) Packaging Picture Display
Product packaging and Logo design play a finishing touch. Remember not to use neutral packaging. In short, product pictures should not only be designed to be beautiful and textured, but also highlight the product selling points in detail. The content should be described in order to better attract customers to click and place orders. Of course, the most important thing is to ensure product quality.