2021 E-commerce Product Selection Guide: The Five Products Most Worthy of Attention
In the e-commerce industry, product selection is crucial, and sellers need to plan carefully to ensure they can successfully capture market trends. According to Shopify’s research, combined with the analysis of Google Trends, the following five products have significant market potential in 2021 and are worthy of sellers’ attention.
1. Children’s masks
With the arrival of the back-to-school season, children’s masks have quickly become a new in-demand product. Although many children are picky about masks or even unwilling to wear them, parents’ urgent need to protect their children’s safety has driven the market growth of customized masks. Especially in the context of the ongoing epidemic, children’s masks with interesting animal patterns and cartoon character patterns are very popular.
2. Electric toothbrush
Electric toothbrushes continue to perform well in the market, with sales and searches rising steadily over the past five years. Search volume typically peaks just before Christmas and tapers off in the following months. The increase in health awareness and users’ emphasis on oral care have maintained strong market demand for electric toothbrushes.
3. Sleeping eye mask
Search interest for sleep masks has continued to rise over the past five years, usually reaching its peak in mid-November each year. However, search volume in the summer and autumn of 2020 was significantly higher than before, and this trend is expected to continue in 2021. As people’s focus on high-quality sleep deepens, sleep eye masks will continue to be favored by consumers.
4. Yoga mat
Affected by the epidemic, the demand for indoor fitness products has surged. As a convenient fitness tool, the search volume of yoga mats has increased significantly in early 2021, especially reaching a record high in April. Yoga mats not only come in a variety of color options, but their market demand is also active again during the year-end peak season, becoming an evergreen hot-selling product on e-commerce platforms.
5. Fascia gun
The fascial gun has quickly become popular among fitness enthusiasts for its properties in relaxing muscles and improving blood flow. Recommended by many athletes and fitness bloggers, the fascial gun has become a popular gift since it was launched during the 2019 Christmas season. In 2020, the search for fascia guns was stable, and demand is expected to remain high in 2021.
Through the above analysis, if sellers can focus on these products with strong market demand in 2021, they will likely gain significant sales opportunities.