Advantages, challenges and marketing methods of selling imported maternal and infant products on e-commerce platforms

In recent years, with the development of cross-border e-commerce, more and more Chinese consumers have begun to purchase imported maternal and infant products through e-commerce platforms, which has also become an important area of ​​cross-border e-commerce sales. This article will combine the content of the two articles to introduce in detail the market status, advantages, challenges and marketing methods of imported maternal and infant products on e-commerce platforms.

1. Advantages of importing maternal and infant products on e-commerce platforms

Importing maternal and infant products through e-commerce platforms has the following significant advantages:

• Rich variety choices: Consumers can enjoy a richer variety of choices, including products of different brands and specifications from all over the world.
• High-quality product guarantee: E-commerce platforms can provide high-quality product guarantee, including guaranteeing the authenticity and quality of products.
• Convenient shopping experience: When purchasing imported maternal and infant products through e-commerce platforms, consumers can enjoy a convenient shopping experience, including online shopping, express delivery, etc.
• Safe and reliable payment methods: E-commerce platforms can provide a variety of safe and reliable payment methods, including Alipay, WeChat Pay, etc., to provide consumers with convenient and fast payment support.

2. Challenges of importing maternal and infant products on e-commerce platforms

Although e-commerce platforms bring many conveniences to selling imported maternal and infant products, they also face some challenges:

• Product quality and safety issues: Some unscrupulous merchants may sell fake and shoddy products through e-commerce platforms, affecting consumers’ purchasing experience and health and safety.
• Logistics and transportation issues: Imported maternal and infant products require international logistics and transportation, which will involve customs clearance, transportation time and other issues, which may affect product delivery time and consumer shopping experience. .
• Price fluctuation issue: Price fluctuations of imported maternal and infant products may have a certain impact on e-commerce platforms and consumers. Since the prices of imported products are affected by various factors such as exchange rates, tariffs, logistics and transportation, the prices fluctuate greatly, which may have an impact on consumers’ purchasing intentions.

3. Suggestions

In response to the above challenges, e-commerce platforms should take the following measures when selling imported maternal and infant products:

• Choose formal channels for importing: Ensure product quality and authenticity.
• Pay attention to product quality and safety: Avoid selling fake and shoddy products.
• Pay attention to tariffs and tax issues: Understand relevant tariffs and tax policies to avoid problems such as price fluctuations.
• Provide high-quality services: Provide high-quality after-sales services, including product guarantee, return and exchange services, etc.
• Build trust and reputation: Increase consumer trust and loyalty by providing quality products and services.

4. Marketing methods of cross-border e-commerce maternal and infant products

Maternal and infant products are representative of high customer unit prices and high repurchase rates on cross-border e-commerce platforms. They have always been the trump card products on the high-demand track. In order to better seize this market opportunity, cross-border e-commerce platforms can use the following marketing methods:

• Have a deep understanding of the products sold by the brand: Possess very professional product knowledge and comprehensive professional qualities to increase the persuasiveness of cross-border e-commerce business of maternal and infant brands.
• Maintain the timeliness and quality of products at all times: The launch of new products is crucial to the development of maternal and infant brands, especially for cross-border e-commerce stores, where the consumer groups of the stores often Updates and iterations are required, so the products in the store also need to be updated and iterated accordingly.
• See the value of each customer: Operators should see as many characteristics of users as possible when setting up marketing links, and adjust the store’s marketing words based on user portraits.
• Operation Divergent Thinking: Carry out bundled marketing, sell various products in bundles through win-win cooperation, implement the principle of “more people make more power”, and use more divergent marketing thinking to gain stability of passenger flow.

In the next few years, competition in the maternal and infant market will become increasingly fierce. Cross-border e-commerce companies need to focus on their own products, keep up with the trends of the times, and make all-round layouts to prepare for the challenges.