How to improve the exposure and brand image of new products through various strategies

In the fiercely competitive cross-border e-commerce market, it is crucial to increase the exposure of new products and establish a unique brand image. This article will focus on how to use a variety of strategies and tools, including non-advertising related exposure, shopline theme display, and optimized product listing, to achieve this goal.

1. Use non-advertising associations to expose new products

The traffic of a product can be summarized as: ranking traffic, search traffic, advertising traffic and non-advertising related traffic. According to Amazon’s A9 algorithm, non-advertising related traffic is traffic generated through attribute recommendations of similar products and is an important source of new product exposure (reference source). To take advantage of this, sellers can enhance exposure by optimizing their listing content and inserting variations.

1. Optimize product listing: Improve the performance of your listing by accurately describing the key parameters, advantages and possible shortcomings of the product (such as after-sales guarantee). Sellers should ensure that keywords are accurately set to avoid low conversion rates.

2. Insert variation products: Identify sub-variation attributes of non-advertising-related push, such as color, and add new variations by alphabetical order to increase exposure and potential sales.

2. Use shopline themes to display personalized brand images

The Shopline theme provides cross-border e-commerce sellers with a variety of functions to help them create personalized brand displays and enhance user experience.

1. Create a separate page: Create a separate page for new products, including new product name, description, price, pictures and videos. Make sure the page is concise and clear, and highlight the advantages of the new product.

2. Customized design: Take advantage of the shopline theme’s customization options, such as choosing suitable colors, fonts, and images, to enhance brand recognition and user experience.

3. Brand Storytelling: Use vivid images and emotional elements to display the brand’s story and values, establish an emotional connection with consumers, and thereby increase brand loyalty.

3. Promotion and social marketing

In addition to optimizing listing and page design, promotional activities and social media are also important means to increase the exposure of new products.

1. Conduct promotions: Attract customers’ attention and increase purchase conversion rates by setting up limited-time offers, gifts, and discounts.

2. Utilize social media: Attach social media links and sharing buttons to your store page, and regularly publish content related to new products to keep the attention of your target audience.

3. Email Marketing: Send new product promotional emails to potential customers through email marketing, making sure the content is engaging and includes high-quality images and videos to motivate purchases.

4. Data analysis-driven optimization

Data analysis of new product display results can help sellers continuously optimize their strategies.

1. Analyze page traffic and conversion rate: Understand the specific effects of new product display, find room for improvement, and improve overall performance.

2. Understand the target audience: Through data analysis, identify the interests and needs of the target audience to further optimize the display method.

Through the above strategies, sellers can effectively increase the exposure of new products and brand image, and achieve success in cross-border e-commerce business. This requires a comprehensive effort that combines multiple aspects of non-advertising related push, product optimization, brand design, social media marketing and data analysis to stand out in the fiercely competitive market.