Image optimization strategy: the key to increasing Amazon product traffic
On the Amazon platform, pictures are one of the important factors affecting product traffic. This article will explore how to increase product traffic by optimizing images.
Image strategy for popular products
For a hot product, it is crucial to find its unique selling point. Take clothing products as an example. Let’s assume a suit that includes a lace top, a cutout pattern, and ripped denim shorts. The analysis found that distressed denim shorts performed best. At this point, the picture can be split into upper body and lower body and put on the shelves respectively as the main picture. Not only will this attract more traffic, it will also give your variations better exposure in different categories.
In addition, in order to prevent certain main images from not meeting the aesthetic preferences of overseas users, you can try to use different product images as the main image to list the same product repeatedly. This can not only prevent traffic loss caused by a single image, but also increase exposure opportunities.
Product classification and main image selection
The product selection on the Amazon platform can be roughly divided into two categories: standard products (such as furniture, instruments, electrical appliances, etc.) and non-standard products (such as clothing, personalized products, etc.). Non-standard products usually use white background pictures. The selection of the main picture mainly considers the product display angle and the choice of model, such as front or side display, and models with different skin colors.
For standard products, in addition to considering basic elements such as product color, shooting angle, and light, you also need to decide whether to use a scene image or a product image as the main image. Taking desks as an example, the main images on Amazon are roughly divided into two categories: scene images and product images. Therefore, it is important to understand the needs of your target market and choose the right type of main image accordingly.
Main image analysis steps
When performing main image analysis, you can follow the following steps:
- Search for own category positioning: According to the degree of competition, choose to analyze the main image classification of the top 5-20 pages of products;
- Determine the decisive elements of the product: such as price, color, size, etc., and observe the relationship between these elements and the classification of the main image;
- Data visualization: Confirm the positioning of the main image of your product.
Take “table” products as an example. First, search for related products on Amazon. Then count the number of top-ranked product main image categories. By analyzing the data, the following rules can be drawn:
- As the number of search pages increases, the number of listings represented by product main images gradually decreases;
- As the number of search pages increases, the number of listings represented by the main scene image gradually increases.
Based on these rules, it can be inferred that for the keyword “table”, the main product image is more competitive than the main scene image.
By properly selecting and optimizing images, sellers can significantly improve the traffic and sales performance of Amazon products.