Analysis of conditions and merchant advantages for opening LazMall

In the current e-commerce market, Lazada’s LazMall project provides brand merchants with a more efficient platform, aiming to solve the pain points of buyers and sellers. The emergence of LazMall is based on consumers’ dual needs for product quality and services, especially when imported goods are common.

Main pain points for buyers and sellers

Sellers’ pain points

1. Insufficient brand exposure: High-quality products developed by merchants are often difficult to highlight in searches and are easily affected by price wars.
2. Establishment of brand image: Although the product has a brand story and background, the lack of effective exposure channels makes it difficult to establish a brand image.
3. Insufficient traffic support: New brands need traffic support in the initial stage of launch, but they often compete with other stores and are difficult to fully display.

Buyers’ pain points

1. Quality Assurance Concerns: Consumers have doubts about the authenticity and quality of the goods they purchase.
2. Confusion in product selection: When looking for a specific brand, consumers may face huge price differences.
3. Delivery timeliness issue: The delivery cycle is long, which affects the user experience.
4. After-sales service issues: If consumers are not satisfied with high-priced products, they are worried that after-sales processing will be difficult.

Consumers prefer to choose large department stores or well-known e-commerce platforms to purchase branded goods to ensure quality and service.

Conditions for opening LazMall

To open a store on LazMall, merchants need to meet three basic conditions:

1. Domestic or internationally renowned brands
2. Quality online brand
3. Authorized Brand Reseller.

Advantages of LazMall merchants

For merchants who have settled in LazMall, the brand owner or authorized dealer must provide platform-specific service support based on product quality to ensure conversion rate. The advantages of LazMall are mainly reflected in the following aspects:

1. Brand logo: All products will have LazMall’s logo to facilitate consumers’ identification on the search page;
2. Brand channel exposure: Products have the right to be exposed on the brand channel page;
3. Traffic support: Enjoy higher exposure and search rankings, and receive platform traffic support;
4. Exclusive benefits: Exclusive access to “LazMall campaigns and Mega Campaign barter program”;
5. Recommended showcases: There are six “Seller Picks” showcases available for recommendation;
6. Professional marketing solutions: including exclusive promotions, super brand days, etc.

In addition, Lazada also provides merchants with additional value-added services:

• Provide pick-up and return services to LazMall customers within the city;
• Use a dedicated warehouse to handle returns;
• Have a dedicated customer service team to ensure the provision of high-quality services to LazMall customers.

Through the above content, it can be seen that LazMall not only provides better display and sales opportunities for merchants, but also brings quality assurance and convenient shopping experience to consumers.