YouTube celebrity promotion strategies and how to find suitable celebrities

As the world’s largest online video platform, YouTube has more than 1.3 billion active users and enjoys extremely high user satisfaction worldwide. According to relevant data, more than 6 billion hours of video are watched on YouTube every month, and 100 hours of video are uploaded every minute. Its potential marketing value cannot be underestimated. When promoting YouTube celebrities, there are several key points to pay attention to:

1. Cost control

The cost of making homemade videos on YouTube is generally low, Atkinson once said, usually around $300. However, investing the time and effort to create your own YouTube channel and design a unique brand identity will bring unexpected results to your brand promotion.

2. Don’t bank on “viral videos”

Despite the hope that a video will spread quickly, in reality, the chance of becoming a “viral video” is low. Even if it becomes viral, the number of people who can actually drive consumers to buy the product or visit the product page is often relatively small.

3. Let customers post product videos

Encouraging customers to create their own product-related videos is often more effective than homemade videos. For example, you can find old customers and ask them to film videos of how to use the product in their lives. This kind of real experience can often attract more potential customers.

4. Pay attention to effective statistical information

In YouTube promotion, the significance of comments and likes is relatively low. What really needs to be focused on is the data that can directly promote sales or clicks. For example, the number of retweets can be regarded as effective behavior. The more support you get, the better the effect.

5. Get rid of traditional market thinking

Modern Internet users have low patience and tend to watch videos for a short period of time. Therefore, lengthy self-praise has limited appeal to audiences and the value of the product must be conveyed quickly.

6. Long-term persistence

Video marketing on YouTube takes time to accumulate. Generally speaking, six months is a reasonable time frame to observe the effect. Therefore, brands need to be patient and reasonably arrange their budgets to achieve better publicity effects.

How to find the right YouTube celebrity

Finding the right YouTube stars is also crucial and can be done in the following ways:

1. Keyword search and competitor analysis: Search for relevant keywords on YouTube to discover potential celebrities. Additionally, you can check your competitors’ product reviews, find relevant channel owners and get their contact details.

2. Celebrity classification: According to the number of fans, celebrities are divided into super red, big red, medium and slightly red. Reds with fewer fans are usually more willing to accept cooperation, response rate and cooperation. The possibility is also relatively high.

3. Use third-party platforms: Platforms that can find potential celebrities more quickly, such as BrandBacker, Influenster, etc. These platforms bring together many professional reviewers and they are rich in resources and can provide brands with Diverse choices.

4. Develop a cooperation template: Before contacting the influencer, it is recommended to prepare an email template, attach product pictures and links, and initially inquire about their willingness to cooperate. Once interest is gained, offer free products to drive further collaboration.

5. Follow-up and communication: After the video is released, you need to regularly pay attention to the influencer’s performance and audience feedback, and maintain good communication with the influencer to facilitate future cooperation plans.

By mastering these promotion strategies and talent selection skills, brands can use YouTube as a platform more efficiently to achieve better marketing results.