Surge in digital grocery sales during Malaysia’s lockdown

Affected by the epidemic, under the background of the implementation of Movement Control Order (MCO) 2.0 in Malaysia, consumers’ daily lives have experienced significant changes, and online shopping has become the main shopping method during the lockdown. When the Movement Control Order (MCO) was first implemented last year, the sales of daily necessities on major local e-commerce platforms soared. Consumers began to rush to buy necessities such as masks, disinfectants, hand sanitizers and food. Therefore, when the city was closed again, many Sellers saw new opportunities and quickly adjusted their strategies to meet the surge in demand.

E-commerce giant Lazada said that it is fully prepared to meet consumer demand and has put on the shelves more than 10,000 types of groceries and necessities. Chief Commercial Officer Sherry Tan pointed out that the variety of necessities on the platform is rich, covering a variety of commodities from fresh vegetables and cooking ingredients to daily necessities such as masks and toiletries. According to its report, average daily sales of groceries increased by more than 170% compared with 2020.

In addition, the Lazada platform provides consumers with free shipping coupons and discounts of up to 50%, making shopping more convenient for consumers during the lockdown period. Sherry Tan added that during MCO2.0, selected fresh produce and frozen food will be delivered within 48 hours, ensuring that Malaysians can enjoy fresh food at home.

DMart founder Dylan Lee said that their business has grown significantly during this period with the help of intuitive guidance and comprehensive training modules provided by Lazada. In order to welcome the Chinese New Year, Lazada Malaysia has also launched a series of promotions from January 25 to 27. During the event, it provides substantial discounts on a variety of products, including abalone, cheongsam, home decorations and other local delicacies.