How to effectively use Google Trends to improve product selection and market analysis capabilities

Google Trends, also known as Google Trends by sellers, is a research and processing tool launched by Google. It studies a large amount of search information through the Google engine every day, telling users the frequency of a certain keyword appearing in the Google search engine at different stages and its related statistics.

Introduction to the functions of using Google Trends

Explore features

Sellers can freely enter the keywords they want to query in the search box, such as “dress”, and can see four restrictions: region, time, category, and filter URL:

• The default region is the United States, but you can also choose the regional market where the seller is engaged. This allows merchants who use overseas warehouses to more specifically choose overseas warehouse locations to distribute goods to save corresponding logistics and transportation costs.
• Time refers to the time period during which sellers view keyword trends. By observing trend changes in different time periods, we can understand the seasonal changing characteristics of keywords, which is also an important reference condition for Amazon product selection.
• Categories can help narrow the search scope. For example, a seller who sells dresses can specify a shopping category to eliminate the interference of other unnecessary information and make the information obtained more accurate.
• Sellers can choose to view search trends on Google Search, Image Search, News Search, Google Shopping, and YouTube Search. In addition, sellers can also compare different products or brands together, or compare different keywords for the same product, thereby helping sellers determine which products are more popular in the market, or which keywords are more searched. This is how sellers advertise. Important help for placement and SEO optimization.

Hot search terms and annual hot search list

Google Trends will display the daily hot search list of keywords, and you can also view real-time keyword search trends. Different keywords will display the corresponding search volume. You can also choose to view the hot search keywords in which areas. Click on a keyword to view related news about the keyword. Click again to view detailed information on the keyword being explored, that is, the keyword’s time trend, search popularity, related topics, and related queries. The annual hot search list is the hot search keywords in different sections of the entire Google big data in different years. By default, last year’s information is displayed, and the year can be manually adjusted.

How to use Google Trends and product selection introduction

Google Trends can be said to be a powerful data analysis tool that can help sellers understand users’ search behavior and interests on search engines. Through the analysis of keywords, you can seize the hot spots of the market, optimize the content of the website, and improve your competitiveness.

Search trend analysis

Directly enter product-related keywords, and then check the status of its search trends. If it is in an upward trend, you can seize this period to create popular products; if it is in a downward trend, you should avoid these products, because such products usually do not become popular products.

Analysis of low and peak seasons

Google Trends can show sellers the sales data of different products during the off-peak and peak seasons. When judging the popularity of a product, you can refer to this data. Products that are usually in peak season are more likely to become popular products.

Related search recommendations

When searching for some product keywords in Google Trends, some related search keywords will appear. These keywords usually appear in related searches because they are more popular, so you can refer to these keywords to find related popular products to build.

Conclusion

To sum up, Google Trends is a very practical tool that can help you gain an in-depth understanding of user behavior and market trends, and provide powerful market analysis support. By understanding how to use Google Trends, you can develop more effective marketing strategies to meet user needs and improve the competitiveness of your business. Remember to use Google Trends in conjunction with product realities and other market research methods to make comprehensive and accurate business decisions.