Flexible application and strategic analysis of cross-border e-commerce advertising tactics

In the field of cross-border e-commerce, the planning of advertising tactics is a vital task. It specifically implements strategic planning, and the diversified tactics can effectively attract consumers and enhance the market competitiveness of products. Common advertising tactics mainly include openness and honesty, persuasion, shopping around, luring customers in-depth, and contract insurance.

1. Be open and honest

The candid strategy emphasizes objective and fair presentation of product performance and features in advertising. Product performance testing through scientific means, such as physical and chemical methods, can enhance the credibility of advertising. If the product has a special patent or design, displaying the corresponding patent information will enhance the professionalism of the brand. In addition, it is an effective way to use multimedia technology to “see through” advertisements to allow consumers to understand product performance more intuitively.

Celebrity effect is also a desirable strategy. Choosing the right opinion leaders (KOL) can enable consumers to build trust in interactions and further increase the influence of advertising.

2. Persuasion

Persuasion is a method that guides consumers to make purchasing decisions by creating suspense. This tactic is widely used in modern advertising, especially in the field of online advertising, where suspense can effectively attract consumers’ attention. The real challenge, however, is how to effectively convince consumers to make a purchase. Induction is divided into authoritative induction and emotional induction. The former uses authoritative evaluation to enhance trust, while the latter focuses on conveying emotions to attract different consumer groups.

3. Shop around

Based on consumers’ “shopping around” mentality, advertising tactics should be designed to allow consumers to easily compare products while browsing. By conveniently providing information about similar products on the Internet, advertisements can clearly list the advantages of their own products compared with similar products without having to make too many subjective comments, so that customers can naturally distinguish the advantages and disadvantages.

4. Lure customers in depth

In-depth customer enticement tactics use various methods to attract consumers to learn more about the product, such as using questionnaires, prompts, or using exaggerated metaphors. In the modern Internet environment, many free contents are often used as “bait” to induce users to click in order to obtain more information. In addition, links in ads can lead users to detailed information pages, increasing click-through rates.

5. Contract insurance

As an advertising tactic, contract insurance is particularly suitable for unclear rights and obligations in online transactions. By providing assurance, consumers can feel safe when making purchases. Although the contract is not necessarily important, if the product quality is acceptable, the contract’s promises such as “If there is a problem within one year, the entire purchase price will be refunded” can effectively dispel consumers’ concerns and promote transactions.

The use of the above five advertising tactics can greatly enhance the competitiveness of cross-border e-commerce companies in the market. Different methods can adapt to different target customers and form an effective market communication strategy.