Construction and optimization of cross-border e-commerce business team: from role to work mode

Team member skill requirements and role configuration

When creating a cross-border e-commerce business team, you need to consider the skills and role configuration of team members. An efficient team should include international marketing experts, data analysis experts, visual planning experts, product development experts, etc. These members need to be able to work independently but also work well as a team, as both are critical to team performance.

Team members also need to possess a variety of social skills, including active listening, communication skills, social insight, self-monitoring, altruism, patience and tolerance. These skills are critical to team performance, so be sure to prioritize them when selecting team members.

In addition, the team also needs managers and salespeople with different specialties. The main task of managers is to strategically position the team, unite the team, optimize efficiency, and improve team performance. Team members need to have the ability to market products and services, and be able to build a communication bridge between products and consumers in a way that customers accept and like; have expertise in visual marketing design, and convey the team’s message to consumers through visual images such as pictures and videos. Intention; big data analysis application expertise, able to use tools to analyze and collect statistics on the entire site traffic; product expertise, by collecting customer feedback, providing product optimization suggestions to the production team.

Team role configuration

According to Belbin’s team role theory, a well-structured team should be composed of nine roles. These roles can be divided into three major categories: behavior-oriented roles (such as completer, executor, shaper), Interpersonal-oriented roles (such as cohesion, coordinator, diplomat) and brain-based, hard-working roles (such as reviewer, wise multi-star, expert). A high-performing team should have all nine roles. Different roles play different roles in the team. For example, in the early stages of team establishment, the actor is more important; when the task is completed, the cohesiver is more important; and when encountering a crisis, the coordinator needs to play a role.

Positioning and market segmentation

In the field of cross-border e-commerce, teams need to find their own position, that is, how to position their products and services in the minds of customers. This involves three aspects: product positioning, business positioning and customer positioning. Product positioning needs to be based on the customer’s perspective, taking into account the product’s cost performance, quality, price range, differentiated features and suitable consumer groups. Business positioning requires finding its own advantages in the “hard one dollar” (raw materials and production costs) and the “soft three dollars” (product design, procurement at all levels, warehousing and transportation, order processing, wholesale distribution, and retail). Customer positioning is based on product positioning, combined with business positioning and customer needs that can be met, to determine the target customer group.

Working mode

In the era of technological innovation, companies need to learn from the special forces model and professional team model to build teams. The special forces model emphasizes a clear mission, a high degree of authorization, a capable team, a high degree of tacit understanding among members, and strong back-end support. The professional team model emphasizes win-win cooperation, flexible filling of positions, emphasis on talent management and adjustment of salary structure.

Conclusion

Building an efficient cross-border e-commerce business team requires comprehensive consideration of multiple aspects such as member skills, role configuration, market positioning, and work mode. Through scientific and reasonable team building, the overall effectiveness of the team can be improved and greater value can be created for the company.