A complete guide to creating a Google and Reddit ad account

In modern digital marketing, Google and Reddit are two important advertising platforms. Independent website sellers and content creators need to understand the creation and management process of advertising accounts when promoting. The following content will explain this in detail.

1. Create a Google Ads account

1. Register a Gmail account
   When creating a Google Ads account, sellers need to use a Gmail email address, so they should register a Gmail account in advance.

2. Create an account directly
   Sellers can choose to create an account directly to skip campaign creation and optimize the creation process.

3. Fill in the business information accurately
   Make sure to fill in the accurate time zone and billing email address to facilitate subsequent account management.

4. Currency selection
   Selecting RMB as the currency will result in the payment of 6% tax, but a VAT invoice can be issued; selecting the US dollar does not require the payment of tax, but only a proforma invoice can be issued.

5. The difference between personal accounts and business accounts
   The Google Ads account opened by oneself is a personal account, while the one opened by an agent is a corporate account. The latter is relatively easy, but requires a certain agency fee.

2. Choose the goal of Google Ads

Google Ads provides a variety of delivery objectives, including sales, potential customers, website traffic, brand awareness, etc. Independent website sellers usually regard “sales” as their main goal in order to obtain orders.

3. Determine the advertising type

Selectable ad types include search ads, shopping ads, display ads, video ads, and performance-maximizing ads. Sellers need to set appropriate advertising types based on their goals.

4. Budget and bid settings

When creating your ad, it is necessary to set an average daily budget. A budget that is too low may cause advertising to be paused, while a budget that is too high may make it difficult to control costs. It is recommended that beginners give priority to automatic bidding to avoid complicated operations, and it is also recommended to pay close attention to advertising performance frequently.

5. Geographic location, language and audience settings

Choose a location and language that matches your target market to ensure your ads effectively reach your target audience.

6. Create content and advertising accounts on Reddit

1. Post on Reddit

On Reddit, users can post various forms of content, such as text, links, images, etc. To publish a successful post, users choose the right community and topic, and create an attractive title. Posting rules include prohibiting harassment, following community standards, and protecting the privacy of others.

2. Create a Reddit ad account

Here are the steps to create an ad account:

• Click the “Advertise” option to enter the advertising account registration page.
• Enter the user name of the account and fill in the company information to complete the registration.

3. Set up Reddit ads

Reddit ad settings are divided into three main sections: campaigns, ad groups, and ads. When setting up your campaign, enter a campaign name and select a goal. Ad group settings include defining your audience, ad budget, and more. In the ad settings, you need to select the ad type and create a new post to promote.

7. Summary

By following the above steps, sellers can not only successfully create Google and Reddit ad accounts, but also effectively conduct marketing and expand their business scope. Understanding the characteristics and operating procedures of each platform will help optimize advertising effects and achieve marketing goals.