Core analysis of cross-border e-commerce operation model and logistics distribution
In the development process of cross-border e-commerce, operation model and logistics distribution are important factors affecting its growth. my country’s cross-border e-commerce is still in the early stages of development, and operating entities are facing challenges in terms of traffic concentration, industrial chain improvement, and policy adaptation.
Diversification of operating models
In recent years, the operating models of cross-border e-commerce platforms have been continuously enriched, which can be mainly divided into self-operated B2C models, direct delivery platform models, shopping guide platforms, flash sale platforms, etc. For example, the self-operated B2C model requires high financial support, and the first round of financing of direct shipping platforms such as Yangquan has reached US$10 million. At the same time, overseas retailers (such as Macy’s) began to proactively provide commodity transportation services that meet the needs of the Chinese market and gain competitive advantages through precise market positioning.
In the future, as the scale of cross-border e-commerce transactions continues to expand, the market will likely be further segmented, which means that the differences between different operating models will become more significant. According to the scale of transactions, e-commerce platforms are currently divided into three levels, and cross-border e-commerce platforms are gradually reflecting a similar structure, showing obvious differences in scale.
Five major factions of cross-border logistics
Cross-border e-commerce logistics can be subdivided into five major “schools”, each representing different logistics characteristics and applicable scenarios.
1. Postal parcel delivery
The postal network has extensive coverage and is relatively cheap, making it suitable for most small e-commerce businesses. China Post occupies about 50% of the market share in domestic cross-border e-commerce, and its efficiency is also constantly improving.
2. International express delivery
Mainstream international express companies such as DHL and FedEx provide efficient and fast logistics services, suitable for time-sensitive products. Despite the higher prices, this type of service still meets the needs of large sellers.
3. Domestic express delivery
Some domestic express delivery companies such as SF Express have achieved internationalization, and their delivery capabilities and quality have gradually become consistent with each other, making them suitable for a variety of cross-border e-commerce needs.
4. Dedicated line logistics
The advantage of dedicated line logistics lies in the scale effect, which can reduce transportation costs and is suitable for large-volume order distribution.
5. Overseas Warehousing School
The overseas warehousing model rationalizes logistics links by storing goods in the destination country, shortening delivery time and improving customer experience.
Choose the best logistics model
When choosing a logistics method, cross-border e-commerce sellers should comprehensively consider factors such as product characteristics, sales season, and buyer demand to ensure efficient and economical logistics. For example, large-ticket items may be more suitable for overseas warehousing, while during peak seasons, priority should be given to logistics methods that ensure timeliness.
As the cross-border e-commerce market continues to mature, various operating models and logistics channels will inevitably integrate with each other to form a more complete ecosystem, providing more opportunities and challenges for participants.