How to use TikTok influencer marketing and live broadcast strategies to improve brand influence and conversion rate

Use TikTok influencer marketing to enhance brand influence

TikTok, as one of the fastest growing social media, has been downloaded more than 65 million times, and ranks first in the global mobile application (non-game) download list, with more than 1 billion monthly active users. This has made TikTok the focus of many brands. Here’s how to drive traffic and increase conversions through TikTok influencer marketing:

Collaborate with influencers to create video content

TikTok has a huge community of internet celebrities, and their content is diverse and highly targeted, which can help brands get closer to their target groups. Cooperating with internet celebrities to produce creative short videos of about one minute not only helps convey brand information, but also reaches a wider group of potential customers through TikTok’s recommendation algorithm.

Collaborate with internet celebrities to deliver goods live

Compared with traditional graphic content marketing, live streaming is more interactive and can effectively promote users’ purchase intention. Use the personal charm and influence of internet celebrities to guide fans to designated links to purchase products. For small businesses with limited funds but popular products, they can also consider cooperating with multiple TikTok influencers to jointly carry out live broadcast sales activities.

Detailed explanation of the full steps of TikTok mobile live broadcast

For merchants who want to use the TikTok platform to display and sell products, it is important to understand how to start and operate a successful live broadcast. Here is a detailed step-by-step guide:

1. After entering the TikTok application, select “Me” to enter the personal homepage;
2. If the online store has not yet been set up, you need to click the “Get Started” button to start the configuration; users who already have a store can directly click “Manage Shop” to add products;
3. After adding the product, click the “+” button on the homepage to enter the live broadcast settings page. After setting the cover and title, click the “Go Live” button to start the live broadcast;
4. During the live broadcast, you can add products to the live broadcast room by clicking the shopping bag icon;
5. During the live broadcast, the host can freely choose to pin or unpin specific products;
6. To end the live broadcast, just click the corresponding button to confirm.

In addition, users who wish to use more advanced functions such as green screen live broadcasting need to apply for OBS streaming permissions and follow the instructions to complete the relevant settings.

Advantages of live streaming

Although not all TikTok live broadcasts require anchors to appear, live broadcasts do bring many benefits:

• Enhance audience trust: Face-to-face communication can make the audience trust the live broadcast room more;
• Create a distinctive personality: It will help deepen fans’ impression of the brand and increase stickiness;
• Conducive to long-term and stable development: Strong ability to resist risks and not affected by market fluctuations;
• Diversified monetization channels: Live broadcasts are easier to achieve multi-dimensional commercialization.

Grasp TikTok marketing strategy

In order to better use TikTok for marketing and promotion, you also need to pay attention to the following points:

• Preliminary preparation: Make plans for different markets, such as opening whitelists in advance;
• Cold start stage: Relax positioning and make full use of high-value crowd packages;
• Growth Period: Regularly check account performance, update content and adjust strategies in a timely manner.

Through the above methods, companies can effectively implement influencer marketing and live streaming strategies on the TikTok platform, thereby increasing their brand awareness and sales.