Why is filling in the EAN (GTIN) on the Allegro platform an important task for merchants?

EAN (GTIN) plays a key role in the Allegro platform as a standardized and unique numerical sequence for each product. This code, consisting of 8 to 14 digits, usually appears on product packaging in the form of a barcode. It is crucial for merchants to fill in the correct EAN (GTIN). This article will delve into why filling in the EAN (GTIN) on the Allegro platform is an important task for merchants.

1. Automatically associate to the correct product

On every offer publishing page, merchants will see a column where they need to fill in the EAN (GTIN). Correctly filling in the EAN (GTIN) allows the merchant’s offer to be automatically associated with the product in the Allegro catalog, or if there is no related product, Allegro will create a new product based on the filled in EAN (GTIN). By filling in the EAN code, your offer Can be automatically linked to products in the Allegro product catalog, or create new products in the product catalog.

2. Prevent offers from being forcibly removed from the shelves

The Allegro platform requires merchants to fill in the correct EAN (GTIN) information, and the correct EAN (GTIN) is a prerequisite for the offer to be listed. If the merchant does not fill it in or fills it in incorrectly, the offer may be forcibly removed from the shelves, affecting sales and normal store operations. The merchant will not be able to list, restore or edit offers if the EAN (GTIN) code is not filled in or is filled in incorrectly.

3. Improve the sales quality of the store

The proportion of EAN (GTIN) correctly filled in in merchant offers will directly affect the sales quality of the store. Allegro will give points based on the proportion of EAN (GTIN) filled in. The higher the proportion, the higher the score, up to 60 points. Stores with high scores have better exposure and reputation on the platform, which helps to improve sales performance. The benefits of filling in the EAN code correctly cannot be underestimated: in the “proportion of offers with EAN code” indicator, you can get more High scores, thereby improving the overall sales quality score.

4. Participate in the “Sales Commission as Low as 0.5% Activity”

Filling in the correct EAN (GTIN) not only improves the quality of sales, but also allows merchants to qualify for Allegro’s “sales commission as low as 0.5% event”. In this activity, merchants can sell goods at more competitive prices and enjoy commissions as low as 0.5%, thereby increasing sales profits. Qualified sellers are eligible to participate in the program with commissions as low as 0.5% to increase product sales. Price competitiveness while enjoying lower sales expenses.

5. Buyers can find the products they need more easily

The correct EAN (GTIN) helps improve the accuracy of product searches and makes it easier for buyers to find the products they need. This not only improves the user experience, but also helps increase sales opportunities. It is easier for customers to find products with EAN codes, making your products more competitive on the platform.

6. Improve the professionalism and accuracy of offer description

Filling in the correct EAN (GTIN) will help improve the professionalism and accuracy of the Offer’s description and provide buyers with more detailed product information. This helps build trust and enhance the shopping experience. Filling in the EAN code helps provide a professional and accurate description of the product.

7. Join Allegro One Fulfillment

For merchants who choose to use Allegro One Fulfillment, correctly filling in the EAN (GTIN) is a prerequisite for joining the official warehouse delivery service. Through Allegro One Fulfillment, merchants can efficiently serve buyers, improving order processing speed and customer satisfaction.

On the Allegro platform, filling in the correct EAN (GTIN) is not only to comply with the regulations, but also a key part of achieving the smooth operation and vigorous development of the merchant’s business. Therefore, merchants must take the task of filling in EAN (GTIN) seriously to ensure success in this highly competitive e-commerce environment. Through this specification change, Allegro is committed to improving the transparency of product information on the platform and providing consumers with more information. Comprehensive basis for shopping decisions. Merchants should pay close attention to the implementation time of this regulation to ensure the compliance of their products to avoid the impact of possible suspension of sales. Transparent and standardized product information will further promote the healthy development of the Allegro platform and benefit merchants and consumers.