The top ten domestic cross-border import e-commerce platforms and their impact on the market

With the development of globalization and digitalization, cross-border e-commerce import has become an important business model. In the domestic market, major cross-border import e-commerce platforms not only provide consumers with more diversified choices, but also have a profound impact on the domestic market. The following is a detailed inventory of the top ten domestic cross-border import e-commerce platforms based on the dimensions of establishment time, business model, commodity import model, category, etc.

1. Tmall Global

  • Time of establishment: February 2014
  • Business model: Third-party B2C
  • Commodity import mode: overseas direct mail + bonded import
  • Category: Comprehensive category

As one of the leading platforms, Tmall International occupies a leading position in the imported cross-border e-commerce market. The platform has introduced hundreds of overseas stores and thousands of overseas brands, and requires merchants to have overseas retail qualifications. Its strategic direction is “brand, distribution, large trade” and explores various solutions such as global direct supply and overseas direct sales.

2. Suning Global Shopping

  • Time of establishment: February 2014
  • Business model: “Self-operated B2C + investment promotion”
  • Commodity import mode: overseas direct mail + bonded import
  • Categories: maternal and infant, beauty, 3C home appliances, clothing, etc.

3. JD Global Shopping

  • Time of establishment: January 2014
  • Business model: “Self-operated B2C + non-pure platform operation”
  • Commodity import mode: overseas direct mail + bonded import
  • Category: Comprehensive category

4. Jumei Express Duty Free Shop

  • Time of establishment: September 2014
  • Business model: vertical self-operation
  • Commodity import mode: bonded import
  • Category: beauty, maternal and infant, clothing, etc.

Jumei Express Duty Free Store uses the travel and tax model to prepare goods purchased from abroad to the Zhengzhou Free Trade Zone for quality inspection and sales, aiming to create the fastest overseas shopping logistics speed.

5. Vipshop Global Sale

  • Time of establishment: September 2014
  • Business model: vertical operation
  • Commodity import mode: overseas direct mail + bonded import
  • Category: beauty, maternal and infant, clothing, etc.

6. No. 1 Store No. 1 Overseas Shopping

  • Time of establishment: September 2014
  • Business model: self-operated B2C
  • Commodity import mode: overseas direct mail + bonded import
  • Category: food, maternal and infant, beauty, etc.

7. Ocean Pier

  • Online time: 2011
  • Commodity import model: three direct models of direct sales, direct purchase and direct mail
  • Category: Comprehensive category

Since its establishment, Yangquan has been committed to building a cross-border logistics system – Beihai International. It has established ten international logistics and warehousing centers around the world and cooperated with many airlines to implement international charter flights.

8. Honey Bud

  • Time of establishment: August 2014
  • Business model: vertical self-operation
  • Commodity import mode: general trade + overseas direct mail + bonded import
  • Category: Mother and baby

Miya’s supply comes from four aspects: the brand’s domestic general procurement system, overseas direct procurement, general import trade, overseas direct mail and bonded import.

9. Hyva Global Shopping

  • Business model: cross-border mall + physical store + micro store
  • Commodity import mode: direct procurement
  • Category: Comprehensive category

Haiwo Global Shopping is committed to building a leading O2O imported high-quality supermarket chain brand. All products are directly sourced from all over the world and shipped from bonded warehouses under customs supervision.

10. 55 Overseas Shopping

  • Established: 2011
  • Business model: Shopping guide rebate platform
  • Product coverage: maternal and infant, beauty, clothing, food and other comprehensive categories

55 Haitao is a rebate website targeting domestic consumers for overseas online shopping. Its rebate merchants are mainly B2C and C2C websites in the United States, the United Kingdom, Germany and other places.

The impact of imported cross-border e-commerce platforms on the domestic market

Impact on the domestic market

  1. Expand the market: Cross-border e-commerce imports allow domestic consumers to obtain overseas products more conveniently, thus promoting the development of the domestic market.
  2. Improve competitiveness: Introduce more foreign brands and products, increase market competition, and promote domestic industrial upgrading.
  3. Increase employment: Promote the development of logistics, warehousing and other related industries and increase employment opportunities.

Impact on consumers

  1. Enrich consumer choice: Provide more and better choices.
  2. Reduce consumer costs: Use direct shipping or third-party purchasing to enjoy lower purchasing costs.
  3. Improve shopping experience: Provide better quality goods and services to enhance consumer loyalty and satisfaction.

Although cross-border e-commerce imports bring many benefits, they also face challenges in regulatory compliance, cross-border logistics, and after-sales services.


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