Detailed explanation of key information and procedures for cross-border e-commerce and trademark registration

In the context of the growing cross-border e-commerce industry, whether it is market research, platform registration, product information preparation or trademark registration, it is particularly important. This article aims to consolidate relevant information to provide a comprehensive guide for practitioners.

Cross-border market research tools

When conducting market research, you can make use of a variety of online database resources. Most of the databases commonly used in foreign market research are paid services. For example, DIALOG system, ORBIT system, STN system, FIZ Technik system, DATA-STAR system, DUN&BRADSTREET system and DJN/RS system, etc., all provide a wealth of information in the fields of business, technology, finance and other fields.

Wayfair platform registration guide

Wayfair is a well-known household products e-commerce platform in North America. Its registration requirements include but are not limited to using a US or Chinese company account to collect payments, products must have a good sense of design, comply with ISTA3A/6A packaging standards, provide product liability insurance, and Can complete order shipment within 48 hours. The information required for registration covers company registration information, product sales price list, brand ownership certificate, US overseas warehouse inventory certificate, etc.

Product information preparation

For cross-border e-commerce, preparing detailed product information is the key to improving competitiveness. Alibaba International Station divides products into more than 5,900 categories, covering two major categories: physical goods and services. Product information includes but is not limited to high-quality product pictures, detailed video introductions (such as main image video, detail video), and Wangpu videos showing the strength of the company, etc.

Trademark registration information and procedures

When applying for trademark registration in the United States, whether in the name of an individual or a company, you need to submit a series of documents, such as proof of identity, trademark sample, product or service description, application fee voucher, etc. The entire registration process can take several months, during which an evidence-of-use notification will also need to be submitted.

Agency customs declaration process and fees

Agent customs declaration can help companies simplify import and export procedures. The process generally includes signing a contract, collecting documents, customs pre-recording, paying taxes and fees, and applying for licenses. The required information includes, but is not limited to, impressions of special customs seals, company photos, “Customs Declaration Unit Status Registration Form”, etc. Fees include customs declaration fees, terminal fees, agency service fees, etc. The specific amount varies depending on the service provider.

Through the above information integration, we can see that when conducting cross-border e-commerce business, every step from early market research to later trademark registration requires careful preparation and execution. I hope this article can help readers better understand and deal with related challenges.

Reference materials:

1. How to use relevant online databases to find information for cross-border market research
2. Basic requirements and required information for Wayfair platform registration
3. What information is needed to apply for UPC exemption?
4. What product information is needed for cross-border e-commerce?
5. Information required for cross-border e-commerce patent application
6. US trademark registration application time and related information
7. Key information at a glance: Essential documents required to successfully complete U.S. trademark registration
8. The process of customs declaration and the required information and fees