How to use VK for efficient brand marketing: a comprehensive guide from account setup to fan management

VK (formerly known as VKontakte) is a well-known online social network service platform in Russia. Its users are mainly distributed in Russian-speaking areas such as Russia, Ukraine, Belarus, Azerbaijan, Kazakhstan, Kyrgyzstan, and Moldova. Similar to Facebook, VK allows users to leave messages publicly or privately, create communities, public pages and events, share and tag images, music and videos, and have browser-based games and other functions.

Historical development of VK

In September 2006, founder Paul Durov launched VK for Beta testing. On October 10 of the same year, the domain name vkontakte.ru was officially registered. This day is considered the birth day of VK. In the following years, the number of users grew rapidly, and by the end of 2008, VK had become the most popular social service website in Russia.

Initial login and complete account information

After logging in to your VK account for the first time, you need to follow the prompts on the homepage to further complete the account information and related settings. First upload the account’s avatar. It is recommended that the avatar use the company’s trademark image. In addition, you also need to fill in the homepage information, such as brief description, contact information, etc.

VK function introduction

Homepage

Similar to Facebook’s message board, but the content will be synchronized to each friend’s homepage.

News

You can see the updates of the people or groups you follow.

Private message

It has a chat function, you can send private messages to friends or non-friends, and you can also form a multi-person group chat.

Friends

You can see online and offline friends, group and tag existing friends, and search and add friends.

Societies

VK has two types of communities: groups and public homepages. Groups are suitable for publishing interests, hobbies, etc., and are flexible in operation; public homepages are more suitable for publishing brand and corporate information, etc.

Like

Used by netizens to express their attitude towards dynamic information, photos, etc.

Photos

You can upload photos and set permissions.

Music

You can upload your favorite music.

Video

Can upload videos or share YouTube videos.

Advertising

To create promotional advertisements for products or associations, you need to pay for them.

Fans Marketing Strategy

Methods to increase the number of community fans on VK include using the invite friend function, tapping fans of other big marketing figures, promoting stores, and creating QR codes.

Finding and cooperating with celebrities

Influencers can help increase fans and bring orders. Methods to find celebrities include actively searching (such as browsing iTao expert sharing), passively waiting for celebrities to contact you, and effectively utilizing celebrities with existing cooperative relationships.

Set up ads

You can see the “Advertising” option in the list on the left side of the VK homepage. Select the web link address, set the ad image size, title, category classification, etc., select the delivery location and target group, and finally set the payment mode and spending limit.

Copywriting examples

Copywriting targeted at Russian-speaking users should be clear, easy to understand, and contagious. If possible, you can ask Russian friends to help you write it.

Through the above steps, companies can establish their own brand image on VK, attract more fans, and ultimately achieve marketing purposes.