How to effectively design CTA buttons and VK community creation and management guide

In digital marketing and social media management, how to effectively design CTA (call to action) buttons is an important strategy to increase user engagement. At the same time, the function of VK community also provides users with a flexible platform for interaction. The following will integrate information on how to design CTA buttons and VK community creation and management.

1. How to design CTA button

1. Only one CTA button
   Having too many CTA buttons in an email can make it difficult for users to choose. Focusing on one key CTA often improves conversion rates, especially if you have good customer data and user segmentation.

2. A more visible location
   The CTA button must stand out in the email’s design. Avoid using the same color scheme as the rest of the email. If you must use the same color scheme, place the button below the image. The size should be moderate to avoid being too large and causing unbalanced design.

3. CTA button location
   Users are often too lazy to scroll down the email, so placing the CTA button at the front of the email is more likely to attract attention, rather than at the end.

4. Guiding copywriting
   Clear directional copy can effectively grab the user’s attention, such as using “more information” or “learn more”.

5. Button shape changes
   Changing the shape of the CTA button from time to time can increase users’ desire to click and bring them a sense of freshness.

6. Required testing
   Testing in different button styles can significantly improve your button’s click-through rate. Tests are conducted from multiple angles such as size, shape, color, and text to verify the effect. Some tested emails show a click-through rate increase of up to 500%.

2. Creation and management of VK communities

VK community is one of the core functions of the VK platform. Users can communicate and interact in various forms through the community.

1. Community search function

The community search function helps VK users quickly find target communities that they have not joined. Users can enter keywords through the community search page and filter by community type and conditions to find communities that meet their needs.

2. Community management page

Users can use the search box in the community management page to quickly find the communities they have joined. Enter keywords to find relevant societies for easy management.

3. Create community function

VK users can create communities according to different needs. After clicking the “Create Group” button, the “Create New Group” window will pop up. Users need to enter the name of the society and select the type of society. After completion, they can enter the community information filling page. The group’s community page is mainly used for interaction between friends, while the public homepage focuses on information dissemination.

4. Management of activities

Creating an event on VK can gather a large number of friends in a short period of time and conduct high-intensity interactions around a certain theme. This form is suitable for short-term promotion, especially to accurately attract target VK users.

By effectively designing CTA buttons and flexibly using VK community functions, users can achieve higher engagement and conversion rates in digital marketing and social interaction.

References:

• How to design a CTA button
• VK Club (Group) Introduction
• VK community (group) creation button