How to make full use of email subjects and senders to increase email open rates and reading rates

In modern digital marketing, increasing email open and read rates is crucial. According to research, a user’s decision to open an email is affected by multiple factors, including sender trust, email subject, email content preview, and the user’s personalized experience.

1. The importance of email subject

The email subject is the first step in grabbing the recipient’s attention. A well-designed theme can effectively convey the value of the message, thereby increasing open rates. It’s important to make sure your topic content is relevant to your recipient’s interests and needs so it resonates with them.

2. Sender trust

The sender has a decisive influence on whether a user decides to open an email, with nearly 60% of respondents stating that trust is a key factor. The sender address should be true and clear, which not only improves trust, but also has a certain promotional effect even when the user has not opened the email. On the contrary, if the sender and subject settings appear too unconventional, it may cause users to doubt the integrity of the advertiser and even trigger negative emotions.

3. Utilization of content preview

The preview area of ​​the email content provides users with a final opportunity to make decisions. Content in the preview can further grab the user’s attention after they decide whether to open the email. Using the preview area of ​​an email client (such as Outlook Express) to display core information can effectively guide users to deeply understand the content of the email. Even when users initially judge that the email is spam, it may prompt them to reconsider.

4. Personalized recipient title

In email marketing, personalizing the title not only increases the recipient’s sense of familiarity, but also enhances the relevance of the email. By using the recipient’s name or relevant information, you can create a welcoming and recognized experience in the bulk of your business emails you send. Although there may be technical challenges in achieving this, a personal salutation will undoubtedly attract more users to open the email.

By optimizing key factors such as email subject, sender trust, content preview, and personalized recipient salutation, marketers can significantly increase email open and read rates, thereby achieving more efficient Email Marketing Strategy.