How to choose the best promotional products and increase reviews and sales to optimize e-commerce conversion rate

For the upcoming Amazon Prime Day, sellers have begun preparing inventory and related promotions. In this context, choosing the right promotional products and increasing product reviews and sales become key strategies.

Principles for choosing promotional products

For new sellers, when choosing promotional products, the strategy of conducting promotional activities throughout the store may not necessarily bring more sales. The focus should be on choosing high-margin products, and efforts should be made to increase the number of reviews for the product. High-margin products can attract customers with deep discounts, while the number of reviews significantly increases conversion rates. Research shows that about half of users want to buy a product with more than 100 reviews (and a rating of 4 stars and above). Especially for young consumers aged 18 to 24, 200 reviews will be more attractive.

How to improve product reviews

If the product has insufficient reviews, only 80, it is unsafe and not recommended to try to use the traditional method of brushing orders and brushing reviews. To ensure review security, sellers should use Amazon’s “Request Review” button. Although we cannot guarantee 100% positive reviews, if the product’s rating is close to 4.5 stars, it is recommended to boldly try to urge reviews.

To further increase your positive feedback, sellers can include small gifts in packages to encourage buyers to provide positive feedback. Additionally, make sure the review content is relevant to other users and encourage customers to upload images to increase the search ranking of your product pages. It is also important that for negative reviews received, sellers should promptly negotiate with buyers so that a revision can be made within 30 days of the review.

Strategies to improve store traffic

In terms of increasing store traffic, sellers can take two main approaches: through “time for traffic” or “money for traffic.” Many sellers are cautious about capital investment, but they must realize that time and opportunity are non-renewable resources, and reasonable capital investment can bring future benefits.

Summary

In the overall e-commerce environment, rational selection of promotional products, improving product evaluation and sales are important factors in improving e-commerce conversion rates. By optimizing product review strategies and effective store traffic management, sellers can achieve more success in a highly competitive market.