Various possibilities of product fluctuations in the growth stage and their response strategies

For products in the growth stage, there are many possibilities for sales fluctuations. This article will explore these problems and their solutions from multiple perspectives.

1. Being followed by others

Following sales is a common phenomenon on the Amazon platform, especially for sellers who have not registered their brands, which may become a big problem. On the one hand, according to Amazon’s rules, ordinary sellers only have the right to sell, so follow-up sales of identical products comply with the platform’s rules; on the other hand, malicious follow-up sales may cause product ratings to drop and affect sales. Solutions include making a complaint through the infringement reporting page (lower success rate), or making a complaint through test buy (higher cost). After brand registration, sellers can efficiently handle malicious copycat issues through the Report a violation function.

2. Generate negative reviews

Bad reviews directly affect the product’s exposure click rate and conversion rate. For products in the growth stage, it is recommended to quickly accumulate positive reviews through early reviewer programs, evaluations, etc., to reduce the impact of negative reviews. At the same time, sellers should respond promptly to existing negative reviews and communicate with buyers to resolve the issues, and update product descriptions when necessary to avoid similar problems in the future.

3. Competing products appear

As the product ranking increases, it may attract more competing products. At this time, you need to evaluate the strength of the other party and take corresponding measures: if the other party is a weak individual seller, you can suppress it by increasing advertising; if it is a stronger competitor, you need to start with the product itself and optimize the variants to Improve conversion rates.

4. FBA out of stock

FBA out of stock is one of the common problems during the growth period. Due to the rapid growth in sales, sellers need to regularly check inventory and predict future demand based on historical sales data, and replenish goods in a timely manner to avoid out-of-stocks affecting rankings.

Return analysis and refund rate calculation

In the growth stage, as the order volume increases, the return rate and refund rate become important indicators to measure product performance. The return rate refers to the proportion of returned orders to total orders. Exceeding a certain threshold may result in products being banned; while the refund rate involves actual economic losses. By analyzing the reasons for returns, product design can be improved or marketing strategies adjusted.

The growth stage of the cross-border e-commerce product life cycle

During the growth period, companies should focus on expanding market share and consolidating brand loyalty. Specific strategies include expanding new distribution channels, finding market segments, adjusting advertising focus and timely price reductions, etc.

Operational strategy

For cross-border e-commerce sellers, they should focus on product conversion rate during the growth period. This includes obtaining accurate traffic, optimizing product details, accumulating high-quality reviews and other aspects of work. In addition, timely follow-up of competing product developments is also the key to maintaining competitiveness.

In summary, the challenges faced by products in the growth stage are diverse and complex, but through reasonable planning and execution, these obstacles can be effectively overcome and the sustainable and healthy development of products can be promoted.