Techniques for increasing cross-border e-commerce traffic: Messenger, keyword advertising and fan interaction strategies

In the field of cross-border e-commerce, effective use of tools and strategies is the key to driving store sales and growth. This article will discuss the use of Messenger, the importance of keyword advertising and fan interaction techniques to help sellers increase traffic and conversion rates.

Effective use of Messenger

Messenger is a desktop client closely linked to Facebook, designed to improve the efficiency of messaging. In cross-border e-commerce, installing Messenger can make communication between sellers and customers more convenient. It supports sending private pictures, group chats and location sharing. Its interface design is similar to WeChat, with “Recent Contacts” displayed on the left, a chat input box in the middle, and an option settings bar on the right where users can edit contact information. and choose how to receive messages.

Keyword advertising: the engine that drives growth

Keyword advertising is an important part of the marketing strategy of cross-border e-commerce platforms (such as Shopee), especially after the platform’s average daily traffic becomes stable. The main purpose of this type of advertising is to “accelerate store growth” and attract customers into the store through a variety of methods and promote purchases. To ensure the effectiveness of advertising, sellers need to pay attention to the buyer’s purchasing decision path and make corresponding adjustments in three key indicators such as click-through rate, purchase conversion rate, and transaction conversion rate.

Interpretation of key indicators

1. Click-through rate: Reflects the attractiveness of the main image of the product. Data can usually be evaluated after 50 clicks.
2. Add-to-purchase conversion rate: It needs to be greater than 10%~15% to confirm the attractiveness of the product.
3. Transaction conversion rate: The overall conversion rate should be maintained at around 2%.

If keyword advertising is not performing well, sellers can consider optimizing their bids or creating more targeted ad groups to increase traffic and conversions.

Fans Marketing Strategy: Enhance Customer Stickiness

Increasing store fans is an effective way to increase natural traffic and orders. Old customers, live broadcast attention, off-site traffic, etc. are all potential sources of fans. In the early stages of store operation, sellers can plan theme activities and discounts to attract buyers to purchase and enhance the possibility of converting new customers.

Fan interaction skills

• Hide Coupons: Attract customers by focusing on free offers and repeat purchase offers.
• In-store activities: Create lucky draws, seasonal activities, etc. to enhance customer participation.
• Active interaction: Maintain timely communication with buyers to improve customer retention rate.

Summary

By comprehensively using Messenger, keyword advertising and effective fan interaction strategies, cross-border e-commerce sellers can significantly increase store traffic and conversion rates. These tools not only improve the efficiency of customer communication, but also optimize the purchase path and promote continued sales growth.