How to carry out EDM email marketing efficiently: from obtaining email lists to optimizing email content

Get a high-quality mailing list

To improve the effectiveness of email marketing, you must first obtain a high-quality email list. Common methods of obtaining mailing lists include collecting mailing lists through registered members, advertising to attract users to actively subscribe, using incentives in events, and purchasing mailing lists. In addition, with the development of social media, the effect of introductions from acquaintances is much better than other forms. Therefore, when implementing EDM marketing, it is necessary to make full use of user recommendation strategies to obtain new user resources.

Manage mailing list

Improving the effectiveness of email marketing depends not only on the number of emails sent, but also on the quality of the email list. To this end, the mailing list should push personalized content based on the user’s characteristics to improve the user’s reading experience. In addition, you should pay attention to highly active users, use email statistics reports to isolate recipients who have not clicked to read, and implement user activation strategies in a planned way.

Create high-quality email content

Email content is an important factor affecting the effectiveness of email marketing. The basic structure of a development letter is divided into three parts: title, body and signature. The email title should be displayed in the client mailing list, which has a great impact on the open rate, so special attention should be paid to optimization. The main text needs to convey a lot of information, so it should be concise. The signature section contains the sender’s name, company name and address, phone and fax numbers, email address, and company website. When writing a development letter, you need to pay attention to the following points: carefully analyze the customer, calculate the time difference between China and the customer, the development letter should not be too long, you can directly write the customer’s name in the title when writing the development letter, highlight your own Advantages.

There are two common methods of writing brand stories: the perspective of key events in the development process of the enterprise and the perspective of corporate brand proposition.

Avoid bad practices

When carrying out EDM email marketing, the following bad practices should be avoided: email content only has pictures but no text, sorting the mailing list, no unsubscribe link, only HTML content but no TXT content, no confirmation of email address, constant changes The sender, the email content is constantly changing, the sending server IP is constantly changing, the sender’s signature is too random, the subject is unclear, the email quality is not high, the email is sent frequently, and the content is an attachment.

Use EDM marketing tools

Common foreign trade EDM marketing tools are usually integrated with CRM tools. For example, Xiaoman Kuaifa and Jinyun Foreign Trade CRM can help foreign trade small and medium-sized enterprises improve their corporate management capabilities, optimize business processes, tap potential customers and increase order volume.

Evaluate EDM marketing effectiveness

The main data indicators for measuring EDM marketing effectiveness include email delivery rate, email bounce rate, letter opening rate, click rate, and conversion rate. Indicators such as email delivery rate, email bounce rate, letter opening rate, click-through rate, and conversion rate can help companies evaluate the effectiveness of marketing activities and identify problems in the marketing process in order to optimize marketing activities.

Conclusion

EDM marketing has become an indispensable way for merchants to conduct online marketing due to its advantages such as low cost, convenience, no regional restrictions, and fast dissemination. In order to improve the effectiveness of EDM email marketing, companies should obtain high-quality email lists, manage email lists, produce high-quality email content, avoid bad practices, use EDM marketing tools, and evaluate EDM marketing effectiveness.