Email marketing tips: improve user experience from title to content

Email marketing is an indispensable part of modern business activities. An excellent email can not only enhance brand awareness, but also directly convert into sales. This article will comprehensively analyze how to create an efficient marketing email from the design of the email title to the construction of the content, as well as the technical details of the email format.

1. The importance of email titles and writing skills

The email title, like the title of the article, is a key factor in determining whether the recipient opens the email. A successful email title should do the following:

• Create a sense of urgency: Words such as limited-time offers and today’s specials can stimulate users’ immediate desire to buy.
• Think from the customer’s perspective: The title should highlight the value of the email content, such as saving time, money and other practical benefits.
• Personalization: Use the recipient’s name or other personalization to make the email feel more personal.
• Short and powerful: The title should be controlled within 50 characters and avoid long and complex expressions.
• Avoid sensitive words: Excessive punctuation, capital letters, or certain abbreviations may cause a message to be mistaken for spam.

2. Email content design principles

1. Personalization at the beginning

The beginning of the email should include a personalization element, such as using the recipient’s name, to make the user feel that the email is just for them.

2. The content is concise and clear

The body text should convey the core information of the email concisely and clearly, such as discounts, free services and other attractive points. Combined with the current hot spots or the special circumstances of the user’s location, the email can be made more relevant to life and more attractive.

3. Reasonable combination of pictures and text

Appropriate image to text ratio can help enhance the expressiveness of the email. For example, a vivid image paired with a concise text description can quickly catch the reader’s attention and accurately convey the message.

3. Technical considerations

• Use UTF8 encoding: Ensure your email displays correctly on a variety of devices and operating systems.
• Define image dimensions: All images must specify width and height to avoid layout clutter.
• Inline CSS: Avoid using externally linked CSS style sheets as some email clients may not support them.
• Alt tags: Add descriptive Alt tags to all images so users can still understand the image if it doesn’t load.
• Table layout: Compared with DIV, more email clients support Table layout.

4. How to create a mailing list

For cross-border e-commerce, building a high-quality email list is also crucial. Here are a few effective ways to create one:

• Existing customers: Make use of existing customer resources. These people already have a certain understanding of the brand.
• Website Visitors: Collect potential customer information through website forms and offer offers or free information in exchange.
• Ads: Include email subscription options in online or offline ads.
• Recommend a Friend: Encourage existing users to recommend new users.
• Rent a mailing list: For a specific target audience.
• Direct response emails: Use customer service emails to obtain customer information.
• Member Organizations: Obtain potential customer information through members of relevant organizations.

To sum up, a successful email marketing not only requires attractive titles and content, but also needs to be fully prepared on a technical level. Only in this way can we ensure that the email can stand out among the numerous messages and achieve the expected marketing effect.