Detailed explanation of DHgate promotion rules and merchant ratings

1. Rules for DHgate promotions

Setting and display rules

• Activity time: Only supports the creation of promotions for this month and the next month to ensure the timeliness and management convenience of the activities.
• Event status management: Once an event enters the “Pending” status, it cannot be edited or products added. Therefore, be sure to confirm all information before the event begins.
• Activity editing restrictions: An activity is only allowed to be edited or stopped in the “Not Started” state. Once it enters the “Pending Display” stage, no modifications can be made.
• Product locking mechanism: Products added to the event will be locked and can only set stocking information or be removed from the shelves until the event ends or the product is removed from the shelves or deleted from the event.

Conditions of use

• Scope of application: All merchants with online products can use the store’s independent promotion function.
• Compliance requirements: Merchants must abide by relevant laws and regulations during promotions and must not harm consumers’ rights or violate platform rules.

Penalty Policy

• Violation handling: Merchants who frequently maliciously raise prices and promote promotions will face restrictions on being unable to create or edit store activities within a certain period of time.

2. Merchant Rating Rules

Merchant level

• Evaluation cycle: The platform conducts a comprehensive evaluation every month based on the merchant’s operating data.
• Classification: Merchants are divided into four levels based on performance.

Grade standards

• Number of orders and transaction volume: Based on the number of orders and sales in the last 90 days.
• Dispute rate calculation: Merchant responsibility dispute rate = number of disputed orders that the platform determines to be the merchant’s responsibility within 90 days / total number of orders confirmed by the merchant.
• Real-name authentication: There are four authentication types: individuals, individual industrial and commercial households, mainland enterprises, and Hong Kong enterprises.

Assessment indicators

• Order Threshold: Merchants with less than 20 orders during the assessment period cannot participate in the evaluation of outstanding or top merchants.
• Bad Buying Experience Order Rate (BPER): The calculation formula is the number of buyers’ bad experience orders in the past 90 days / the number of all confirmed orders in the past 90 days.

3. Basic rules for customer service

• Refund and Return Application: If the customer does not receive the goods or is not satisfied with the goods within 5 to 90 days after the seller fills in the freight bill number, he or she can initiate a refund, return, etc. request.
• Negotiation period: After application, both parties have 10 natural days to negotiate a solution, and the seller needs to respond within 5 natural days.
• Return Process: The customer’s return shipping tracking number should be completed within 7 calendar days after the seller provides the address.
• Cost Sharing: The cost of returning or exchanging goods shall be borne by the responsible party. If both parties are responsible, they shall be shared proportionally.

4. Cross-border e-commerce independent promotion planning tutorial

Planning points

• Goal setting: Determine the purpose of promotion, such as creating a hit.
• Product selection: Select promotional product types based on goals.
• Target customers: Identify the target audience for promotion.
• Timing: Choose the right promotion time.
• Promotion methods: such as discounts, free purchases, etc.
• Period Setting: Set a reasonable promotion period.
• Trigger conditions: Design the trigger mechanism for promotional activities.
• Communication Strategy: Consider the effective communication of promotional messages.
• Budget Control: Establish a promotional budget.
• Performance Measurement: Predict and track promotional results.

5. Things to note when reporting promotional activities

• Submit on time: Submit promotional information within the specified time.
• Product qualification: Ensure that the products participating in the promotion meet the platform requirements.
• Inventory Guarantee: Guarantee that the product will have sufficient inventory during the promotion period.
• Monitor promotions: Regularly check the status of your promotions.
• Avoid edits: Don’t make random changes to submitted promotions.
• Prohibited Violations: Avoid creating new child ASINs.

The above content is integrated from the official announcement of Dunhuang Network and related tutorial materials.