How sellers can use keyword tools and Google Trends to optimize cross-border e-commerce strategies

In the field of cross-border e-commerce, choosing the right keywords is crucial to promoting products and attracting customers. This article will comprehensively discuss how to use Seller.com keyword tools and Google Trends and other tools to select effective keywords, thereby improving product search rankings and attracting more customers.

1. How to use the keyword tool on Seller.com

1. Log in to the seller website and use the global hot search keyword tool

• Add comparisons: Verify how often consumers use keywords. For example, “high waisted” has two expressions: “high waisted” and “high waist”. Sellers can use keyword tools to verify which form is more popular. The results show that on the Wish platform, the search frequency of “high waist” is much higher than that of “high waisted”.

• Broken down keyword popularity: Not only can you view the overall popularity of keywords, but you can also subdivide the specific popularity of keywords in different countries so that you can make precise placements based on the sales in different countries.

2. Steps for selecting keywords

• Determine the main keywords: Generally big words, used to describe the main features or categories of the product.

• Refer to the PB keyword tool: Use the PB keyword tool of Wish data on the seller network to find out the main traffic keywords used by peers.

• Screen keywords with high conversion rates: Use the keyword tool to select keywords with high search popularity, and further filter out keywords that can bring conversions based on product characteristics.

3. Keyword setting skills

• Avoid using long words: Foreign consumers usually do not enter long words, so they should try to choose concise and clear keywords.

• Consider user habits: Keywords can be a group of multiple words or a single product name, depending on the input habits of consumers.

• Describe product usage: Keywords describing product usage and user groups are relatively common.

• Special occasion keywords: Keywords containing holidays (such as Christmas light), seasons (such as Summer) are also commonly used.

2. How to look at keywords in Google Trends

1. Visit the Google Trends webpage and enter the keywords of interest

• Trend Curve Analysis: Observe the search volume curve of keywords to understand its changing trends.

• Regional distribution analysis: Understand the distribution of search volume of keywords in different regions to ensure that there is sufficient search volume in the target market.

• Related search term analysis: View other search terms related to the searched keyword to broaden the scope of keyword application.

2. Use Google Trends to extract long-tail keywords

• Search related topics: Search for the topic you want to develop in Google Trends and browse related search trend charts and statistics.

• Find related search terms: Look for other search terms related to the topic in related searches and discover meaningful similar phrases as part of long-tail keywords.

• Use the explore function: Enter relevant keywords or topics, and the system will generate search terms related to them, including popular searches and related queries.

• See what’s trending: Understand the topics and keywords that are currently popular as a source of inspiration for developing new content and finding long-tail keywords.

• Comparison function: Compare different keywords, understand their differences and changing trends in search volume, and choose the most suitable long-tail keywords.

Through the above methods, sellers can better use tools such as the Seller.com keyword tool and Google Trends to select effective keywords, improve product search rankings, and attract more customers.