How to use Merchant Words for an effective summer product selection strategy

Using keyword search tools like Merchant Words is an effective way to select the right summer merchandise. Here are the specific steps:

1. Keyword development
   Enter summer-related words like “beach,” “mosquito,” “swim,” and “bbq” into the Merchant Words tool to expand. Take “beach” as an example. In the search results related to this keyword, “beach towel” is a hot search keyword.

2. Amazon Sales Popularity Query
   According to the search results of Merchant Words, bring keywords with a popularity of more than 20,000 times (such as “beach towel”) into the Amazon platform for search, and check the sales data and popularity of related products.

3. Best-selling product ranking analysis
   Enter the specific categories related to the selected products and analyze their sales popularity. By clicking on a specific product and accessing its smallest category, you can check the ranking of best-selling products and determine whether there is a brand monopoly or sales gap in the market.

4. In-depth product analysis
   If the sales ranking of the selected product is within 2000 and the sales data is normal, sellers should conduct an in-depth analysis of the styles and pricing of these hot-selling products. In addition, observe new product releases (New Release) and understand market trends.

5. Find styles on 1688
   Use user reviews (Reviews) to analyze the pros and cons of products that customers are concerned about, and then find suitable product styles on websites such as 1688. After confirming that the selected style can effectively solve the pain points of potential users, follow this strategy to put the product on the shelves for sale.

Through the above steps, sellers can use Merchant Words to systematically select summer products to ensure that market demand is met, thereby improving sales performance.