The core functions of cross-border e-commerce and its application on social media
In the field of cross-border e-commerce, both basic business processes and emerging social media tools are constantly promoting the progress and development of the industry. This article will start with the basic functions of cross-border e-commerce, explore the operating mechanism of its logistics system, and introduce how to use social media tools such as WhatsApp and Pinterest to enhance customer interaction and brand promotion.
Basic functions of cross-border e-commerce
Cross-border e-commerce has three core functions: content management, collaborative processing and transaction services.
Content management
Content management covers the construction of information communication channels, information release, information service integration (such as search, classification, processing) and information security. For enterprises, an efficient content management system can ensure the authenticity and reliability of information during cross-border transactions.
Co-processing
Collaboration between different international organizations and departments is achieved through communication systems, automated business process systems, management information systems and other means, which helps reduce costs and improve work efficiency.
Trading services
Multiple services including marketing, pre-sales services, sales activities, customer services and electronic currency payments constitute the transaction link of cross-border e-commerce.
Basic functions of cross-border e-commerce logistics system
Cross-border e-commerce ERP systems need to conform to the company’s actual operational processes, electronically and informatize business processes, and provide quantitative evaluation indicators to help companies adjust strategies. The system covers nine major modules: supplier management, procurement management, sales management, warehousing management, operation and maintenance management, logistics management, material management, asset management, user management, human resources management and financial management.
Purchasing process
From placing an order to the supplier to warehousing the goods, the entire process involves multiple steps such as purchasing information recording, goods quality inspection and warehousing.
Sales process
After the sales staff imports the orders from the third-party e-commerce platform into the system, they need to complete the order data conversion and match it with the inventory, and then the warehousing staff prepares the shipment.
Shipping process
Warehouse personnel pick and package the goods according to the order, and then hand them over to the logistics company for distribution.
Application of WhatsApp in cross-border e-commerce
WhatsApp provides free and high-quality voice call services, making communication with overseas customers in international trade more convenient. In addition, its chat function allows users to save all message records and view historical conversations even when offline, making it ideal for maintaining long-term customer relationships. Establishing groups is another effective way to build communities, which can help companies gather target audiences and promote communication.
The basic functions of Pinterest and its marketing value
Pinterest consists of two parts: Pin and Board. Pin represents a single image or video entry, while Board is like a themed album, allowing users to collect and display content on a specific topic. Through functions such as Repin, Like, and Comment, users can easily share their favorite content. In recent years, Pinterest has also launched a “Buyit” feature that allows users to purchase items directly from the platform, further increasing conversion rates.
To sum up, cross-border e-commerce not only relies on advanced technology platforms to support daily operations, but also needs to make full use of social media tools to strengthen interaction with consumers to gain competitive advantages in the global market.