Cross-border e-commerce C2C model: analysis of concepts, advantages and mainstream platforms

Overview of C2C model

The C2C model refers to a business model for commercial transactions between consumers, also known as “person-to-person transactions” or “point-to-point transactions”. In C2C network transactions, consumers sell goods and services to other consumers. There are many people participating in the transaction, and the products traded are also rich in variety. This type of transaction is generally participated by a third party (such as the eBay platform) or conducted on social networks, who organize, manage, and facilitate the transaction.

Mainstream platforms and their entry requirements

Yang Pier

Established in 2009, Yangquan is a Chinese overseas shopping platform that meets the needs of Chinese buyers to purchase global goods without going abroad. The Yangquan mobile APP has the first “Sweeping Live Broadcast” channel, which is mainly based on the C2C model and has gathered tens of thousands of overseas certified individual sellers. These individual sellers are distributed in the United States, Europe, Australia, Japan, South Korea and other countries around the world. Live shopping in more than 20 countries and regions and experience simultaneous discounts.

• Basic requirements for settling in: Individual sellers who want to settle on the Yangduan platform need to pass strict qualification certification and review, and provide multiple certification materials such as overseas long-term residence, overseas identity, overseas credit, and overseas business qualifications.
• Settlement fee: After an individual seller settles in Yangquan, the platform will charge a certain deposit for the resident. In addition, when a commodity transaction occurs, the platform will charge a certain transaction commission.

Sea honey

Haimi is a mobile platform specializing in overseas shopping. The platform is mainly used to solve the problem of docking transactions between domestic buyers and foreign professional buyers, eliminate language, tariff, logistics and other obstacles that domestic overseas shopping shoppers often encounter in the process of overseas shopping, and improve the convenience of overseas shopping. Convenience, timeliness and professionalism.

• Basic requirements for entry: If individual sellers want to settle in Haimi, they must provide the platform with a real overseas contact number, a half-length photo holding an overseas ID card, a front-face photo of an overseas ID card, and actual receipts in life. Bills (limited to the last three months when certification is initiated) and other supporting material information.
• Settlement fee: After individual sellers settle in Haimi, they need to pay a certain deposit. In addition, when commodity transactions occur, the platform will charge a certain transaction commission.

Advantages of cross-border e-commerce export C2C platform

1. Low cost and efficient: The cross-border e-commerce export C2C platform breaks the traditional trade intermediate links through Internet technology, reduces the cost of transportation, insurance, warehousing and other goods, while improving transaction efficiency. Make goods reach consumers faster. This low-cost and efficient operating model provides individual entrepreneurs and small businesses with a more convenient way of international trade.

2. Diversified commodities: The cross-border e-commerce export C2C platform provides a more diversified product selection. Consumers can find a variety of products from different countries on the platform, and can also communicate with Overseas sellers communicate directly to obtain more product information and customized services, allowing consumers to obtain a richer shopping experience.

3. Reliable quality: The cross-border e-commerce export C2C platform provides sellers with a variety of transaction guarantee services, including product quality testing, logistics services, refund guarantees, etc., to ensure that product quality is reliable and consumers You can shop with peace of mind.

Operational process

1. Registration: Sellers need to register an account on the cross-border e-commerce export C2C platform and fill in the seller’s basic information, product information, etc.
2. Products on shelves: Sellers need to upload product information on the platform, including product images, descriptions, prices, etc., and classify and label the products to facilitate consumer search and browsing.
3. Order Receiving and Delivery: After a consumer places an order, the seller needs to confirm the order in a timely manner and prepare the goods for delivery. Sellers need to choose appropriate logistics methods, package and transport goods, and update logistics information in a timely manner to facilitate consumers to track the delivery status of goods.
4. Customer service: The cross-border e-commerce export C2C platform provides online customer service. Sellers need to respond to consumers’ inquiries and questions in a timely manner and provide professional after-sales services to improve consumers’ shopping experience. and satisfaction.
5. Payment and Settlement: The cross-border e-commerce export C2C platform provides a variety of payment methods. Sellers need to choose the appropriate payment method for collection and perform settlement operations in a timely manner to facilitate fund management and tax filing. .

Risks and Challenges

1. Legal Risk: Cross-border e-commerce exports involve the laws and regulations of different countries. Sellers need to understand and comply with the trade regulations and tax policies of each country to avoid business risks caused by legal issues.
2. Commodity quality risk: The quality of goods and services on cross-border e-commerce export C2C platforms need to be controlled independently by sellers. If problems such as counterfeit sales and false propaganda occur, it will seriously affect consumer trust and The reputation of the platform.
3. Financial Risk: Cross-border e-commerce export C2C platforms require sellers to advance transportation, logistics and other expenses in advance, and need to wait for consumers to complete payment before receiving payment, which poses certain financial risks.

To sum up, the cross-border e-commerce export C2C platform provides individual entrepreneurs and small businesses with a more convenient and low-cost way of international trade, and also provides consumers with more diversified shopping options. Sellers need to carefully master the operation process of cross-border e-commerce export C2C platforms and pay attention to solving various possible risks and challenges, so that they can gain more opportunities and development space in the fierce market competition.