Essential terms and precautions for cross-border e-commerce

As cross-border e-commerce becomes increasingly important today, mastering a series of related professional terms is crucial to improving work efficiency and competitiveness. This article will cover common vocabulary used in cross-border e-commerce and explain issues that should be paid attention to in actual operations.

Commonly used vocabulary and terms

1. Keyword Bidding Advertising (AdWords)

The keyword bidding advertising system provided by Google is one of the important means of cross-border e-commerce promotion.

2. Business Type

• B2B: Business-to-business model involving business-to-business transactions.
• B2C: Business-to-individual model refers to businesses selling directly to consumers.
• B2M: Business-to-intermediary manager model, oriented to corporate decision-makers.
• C2C: Person-to-person model, such as second-hand trading market.

3. Payment and Marketing Terms

• COD: Cash on delivery.
• CRM: Customer relationship management technology.
• CTR: Click-through rate, which measures advertising effectiveness.
• DSR: Dynamic Seller Rating.
• EC: Electronic Commerce.
• EDM: Email marketing.
• GMV: Gross transaction amount.
• ODR: Order defect rate.
• O2O: Online and offline combination model.
• POP: Point of sale advertising.
• QC: Quality Control.
• SKU: Stock keeping unit.

4. Marketing Strategy and Technology

• SMM: Social Media Marketing.
• SMO: Social media optimization.
• SPU: Standardized Product Unit.
• ROI: input-output ratio.
• UV: Number of unique visitors.

5. Search Engine Marketing and Optimization

• SEM: Search engine marketing.
• SEO: Search engine optimization.

6. Other terms

• Product Review: Product review.

Notes

CPT Terminology

• Risk division: The risk before the goods are handed over to the carrier is borne by the seller.
• Responsibilities and Charges: The seller is responsible for normal shipping charges from the delivery location to the designated destination.
• Differences from CFR: CPT is applicable to a variety of modes of transportation, and the risk is bounded by the delivery of the goods to the carrier; CFR is applicable to water transportation, and the risk is bounded by the loading of the goods on the ship.

FCA terminology

• The seller designates the carrier on behalf of the buyer: If the buyer requests it, the seller can make a transportation contract on his behalf.
• Delivery Issues: The seller shall deliver the goods at the designated place and at the agreed time.

Webpage and operational terms

• Store homepage: A page that displays the overall image of the store.
• Product details page: A page that details product information.
• Product list page: A page that displays multiple products.
• Advertising Image: An image that introduces an event or product.

Logistics terminology

• B2C shipping process: The entire process from packaging and shipping to delivery to the buyer.

Operational innovation

• Operation Optimization: Improve the efficiency of daily tasks.
• Logical thinking: Use scientific methods to solve problems.

The above vocabulary and terminology not only help to understand the basic concepts of cross-border e-commerce, but also avoid potential problems in actual operations and improve operational efficiency. It is recommended that practitioners continue to learn and practice to adapt to the rapidly changing market environment.