Cross-border e-commerce copywriting optimization guide: from suspense setting to SEO-friendly analysis of the whole process

In the field of cross-border e-commerce, excellent copywriting is not only a stepping stone to attract consumers, but also the key to facilitating transactions. This article will discuss suspense setting, content conception, clear writing purpose, theme establishment, precautions, etc., aiming to help cross-border e-commerce practitioners improve their copywriting skills.

Suspense setting: stimulate consumers’ curiosity

• Ask questions: Set questions in the copy to arouse consumers’ curiosity, but avoid revealing the answer prematurely.
• Pushing doubts: By gradually revealing information, consumers are guided to participate in the story and increase their attention to the product.
• Question-solving: Solve the mystery at the right time to deepen consumers’ interest in the product.

Content conception: create logical and clear copy

• Content: The content of the copywriting must be closely related to the theme and clearly convey the product information.
• Structure: The title and text should be closely connected and logically clear.
• Style: The copywriting style should match the preferences of the target group.
• Coordination: Adjust the copy form according to the characteristics of the publishing platform.
• Techniques: Use writing skills appropriately, but should not overwhelm the focus.

Clear the writing theme: grasp the core of the copy

• Determining a theme that runs throughout will help enhance the coherence and appeal of the copy.
• The theme should be closely integrated with product selling points, promotional offers, corporate spirit or brand concept, etc.

Determine the purpose of writing: guide the direction of copywriting

• Different writing purposes (sales, branding, interaction, event promotion) require different strategies.
• After the purpose is clear, the copywriting will be more targeted and more able to reach the target audience.

Note: Ensure the quality of copywriting

• Accurate and standardized: The language must be precise and avoid misleading.
• Concise and concise: Use the fewest words to convey the most information.
• Vivid images: Combine images to make the copy more attractive.
• Pleasant and smooth: easy to understand and easy to remember.

Product title copywriting: accurately match search intent

• The title should contain keywords for easy identification by search engines.
• Avoid excessive modification and focus on practicality and relevance.

Promotion copywriting: stimulate consumer desire

• Use concise and powerful language to highlight product selling points and promotional information.
• Design promotional posters with visual impact to attract consumers’ attention.

Product description copy: fully display product information

• Detail the functions, performance, etc. of the product to help consumers make decisions.
• The language style is unified and the information is detailed.

Types of product copywriting to avoid overlooking

• Reduce unnecessary adjectives and avoid redundancy.
• Format text correctly, use high-quality images, and highlight product features.

Application of FABE law

• F (Feature): Emphasize the unique attributes of the product.
• A (Advantage): Demonstrate the advantages these characteristics bring.
• B(Benefit): Explain the actual benefits that consumers can obtain from it.
• E (Evidence): Provide supporting materials to increase credibility.

Writing Skills: Improving the Professionalism of Copywriting

• Nine-square grid thinking method: Stimulate creativity and find the selling points of products.
• Extension of catalog key points: Deepen the product introduction and make it more humane.
• Three-paragraph writing method: The structure is clear and allows readers to quickly obtain information.
• Use pictures to add color to text: Combining pictures and text to enhance persuasiveness.
• Focus on SEO friendliness: facilitate search engine inclusion and expand exposure.
• Speak favorable facts: Use awards, patents, etc. to enhance trust.
• Treat every piece of copy carefully: treat it as a long-term investment and polish it carefully.
• Modify the copy content in a timely manner: Adjust the copy according to the needs of different stages.
• Don’t focus too much on the product: Focus on the benefits to the consumer.
• Pay attention to checking for prohibited words: avoid violating platform rules.

Through the above methods, cross-border e-commerce copywriting can not only effectively enhance the attractiveness of products, but also enhance brand image and promote sales growth.