Multiple thinking modes in cross-border e-commerce copywriting planning

In the field of cross-border e-commerce, copywriting planning is not only a carrier of information transmission, but also a bridge connecting brands and consumers. In order to achieve this goal, copywriters need to possess a variety of thinking modes, including emotional thinking, intuitive thinking, divergent thinking, convergent thinking, lateral thinking, reverse thinking, etc.

Application of emotional thinking and intuitive thinking

Emotional thinking

Emotional thinking emphasizes arousing readers’ emotional resonance through copywriting, thereby enhancing the memory and dissemination effect of information. For example, during the copywriting process, you can stimulate the positive emotions of potential customers by describing the pleasant experience brought by the product or the relaxed mood after solving practical problems in life.

Intuitive thinking

Intuitive thinking is the process of making quick judgments based on personal experience and intuition in the absence of clear logical clues. When creating copywriting, you can find novel angles or expressions through association, inspiration, etc. For example, using the law of proximity (such as “cigarettes – liquor”), the law of contrast (such as “day – night”), the law of similarity (such as “birds – airplanes”) and the law of causality (such as “friction – heat generation”), you can make The content is more lively and interesting.

The combination of divergent thinking and convergent thinking

Divergent thinking

Divergent thinking encourages exploring problem solutions from different dimensions and breaking conventional limitations. When writing copy, you can think about the multiple uses and materials of the product. For example, paper clips are not limited to fixing documents, but can also be used as mobile phone holders, keychains, etc. to enrich the cultural connotation of the product.

Convergence thinking

Convergence thinking is to organize and summarize scattered information and extract core value points. For example, when writing copy for a shampoo, although the shampoo may have multiple functions, the copy should highlight the characteristics that best meet the needs of target consumers, such as emphasizing “cleansing and not greasy” for oily hair.

Innovation in lateral thinking and reverse thinking

Lateral thinking

Lateral thinking emphasizes jumping out of the traditional logical framework and looking at problems from a new perspective. When creating copywriting, you can adopt a perspective-taking approach and put yourself in the shoes of consumers and consider their real needs. For example, when marketing headphones, think about what features consumers value most and build your campaign around that.

Reverse thinking

Reverse thinking requires starting from the opposite and looking for unconventional solutions. Copywriting titles often use the form “Never…” to arouse readers’ interest. This kind of reverse expression can often produce unexpected effects and deepen memory points.

Conclusion

To sum up, the success of cross-border e-commerce copywriting planning is inseparable from a diversified thinking model. Whether it is emotional resonance or flash of inspiration, whether it is extensive exploration or precise focus, it is an important part of building effective communication. By using these thinking skills, copywriters can create works that are both creative and touching in a complex and ever-changing market environment, thereby enhancing brand image and market competitiveness.