Cross-border e-commerce store decoration skills: slogan and product details page design
In cross-border e-commerce, one of the key elements of store decoration is the design of slogans and product details pages. This not only affects the brand image, but is also directly related to the purchase rate of the product. The following content will explore these two aspects in detail to help merchants improve their online performance.
Design suggestions for store slogans
An eye-catching slogan can quickly attract the attention of potential customers, so follow the following suggestions when designing:
- Establish style: Define a main direction for target customers and start designing based on it. Other styles of products can be marketed through participation in events or other channels.
- Audience positioning: In-depth analysis of the target audience and a specific, vivid and emotional “portrait”, which will provide a strong basis for visual communication.
- Simple and clear: Extract an easy-to-understand slogan and display it in a prominent position on the store sign so that potential customers can easily remember it.
Through the above methods, slogans can not only enhance brand recognition, but also lay a good foundation for future sales conversions.
Structure and design of product details page
The product details page is an important platform for displaying product information. Its content usually includes the following main aspects:
- Brand promotion: Show the uniqueness of the brand, including brand story, values, etc.
- Product creation: Detailed description of product information, including specifications, brand, usage suggestions, etc. This is the core content that affects purchasing decisions.
- Associated sales strategy: Consider the strength of the association between different categories, and set up accurate related product display based on the user’s browsing trajectory.
- After-sales information: Relevant after-sales service information allows consumers to have a clear understanding of follow-up services.
On the AliExpress seller page, when editing the product details page, you need to pay special attention to the following elements:
- Product Images: Upload clear, high-quality images from multiple angles so buyers can fully understand the product.
- Color settings: Make reasonable color settings based on product characteristics to ensure they are consistent with the actual situation.
- Product Description: Focus on editing the product description area, and use design software to produce high-quality detailed pictures to increase appeal.
Detailed information and professional presentation can effectively enhance customers’ purchasing confidence and promote conversions.
Through scientific slogan design and exquisite product details pages, cross-border e-commerce merchants can better attract customers, enhance brand value, and ultimately achieve sales growth.