The key to success in cross-border e-commerce: from monthly sales of millions to comprehensive improvement of customer experience

The success of cross-border e-commerce is no accident. It requires enterprises to have systematic thinking and approach, work closely with multiple links, and know how to take action. This article will comprehensively analyze the method of selling millions of dollars per month, email promotion, customer experience improvement, marketing methods, etc., aiming to help cross-border e-commerce companies stand out in the fierce market competition.

1. Set an example and strengthen confidence

Set an example

For cross-border e-commerce, product selection is crucial. Good product selection will allow us to get twice the result with half the effort, while poor product selection will waste a lot of our time, financial resources, manpower and material resources, but the results will often be unsatisfactory. Therefore, companies should follow the example of outstanding companies and learn from other companies with a humble attitude.

Strong confidence

Only when you are determined can you move forward without hesitation, and can you continue to think of ways and try various solutions when encountering difficulties. Whether a company can achieve good results on the road of cross-border e-commerce depends on the beliefs and positions of the company’s leader and the entire team. Firm confidence is not generated out of thin air, but is obtained through investigation and understanding, through understanding of cross-border export e-commerce and Amazon, and through the analysis of successful cases.

2. Email promotion strategy

E-mail promotion is an indispensable part of cross-border e-commerce. It can help companies expand their brand exposure and attract potential customers. Here are a few key steps:

Determine target customer groups

Enterprises can build their own address database, or purchase mailing list services provided by third parties. There are many ways to build your own address database, such as prize surveys, website registration, and network collection. The target customer information collected through this method is more accurate and highly targeted, but it takes a long time.

Develop a delivery plan

The frequency of sending emails should not be too high and should be based on actual needs and combined with product features and customer expectations. Research shows that it is generally appropriate to send emails with the same content 2 to 3 times a month.

Clear the email subject

The email subject should be concise, clear, and eye-catching. The email subject is mainly used to attract the recipient’s attention and arouse their interest in reading.

The content is written concisely

The body of the email should try to express the appeal through the simplest content, and use easy-to-understand language to demonstrate in the clearest way the benefits that the product can bring to customers, and the features or services of the product compared with competitors. advantages.

Ensure complete and clear email format

Although there is no uniform format for emails, the sender, recipient, email body, and sender’s signature must be complete when writing.

Collect feedback information in a timely manner

Collect customer feedback information, analyze and track promotion results in a timely manner, conduct comparative analysis of customers’ past response behaviors, check the effect of this marketing, and improve marketing plans based on the analysis results.

Update mailing list

Update customer information regularly, eliminate customers who do not meet the conditions, and continue to develop more potential customers.

3. Methods to improve customer experience

Page design

The first step of experience should start with the visual. The store page is the first thing customers see, so the page design must conform to the aesthetics and customs of consumers in the target market.

Payment Services

Payment is the most important link in the cross-border e-commerce consumption process. In order to provide customers with a good experience, you should choose multiple payment methods, especially for emerging markets, and pay attention to consumers’ personalized and differentiated payment needs.

Logistics experience

As for the logistics of cross-border e-commerce, it is constantly mentioned in the article. It is recommended that strong enterprises establish overseas warehouses. Ordinary cross-border e-commerce sellers without strong strength should try to choose reliable cross-border logistics companies.

Platform language and cultural barriers

You should set up a multi-language page so that Russian customers, Brazilian customers and other non-English customers can easily enter your page and click to place orders.

Communicate and interact with customers

The key to improving customers’ consumption experience is to interact and communicate with overseas customers. You can leave your instant messaging software number, publish your Facebook number, or send emails to customers, especially when encountering consumer disputes or disputes.

4. Marketing methods

Store independent marketing

Store independent marketing is a marketing method commonly used in cross-border e-commerce. By utilizing the marketing tools and functions provided by e-commerce platforms, companies can independently develop marketing activities to attract target customers and increase store visibility and sales.

Affiliate Marketing

Affiliate marketing is one of the important marketing methods in cross-border e-commerce. With the help of professional marketing agencies and advertising resources, companies can place product advertisements on a large number of overseas websites to expand brand exposure and attract potential customers.

Platform event registration

Platform activities are a free promotion service activity provided by cross-border e-commerce platforms to sellers. Sellers can apply to participate in the event on the platform event registration page to increase product exposure and sales.

Conclusion

The success of cross-border e-commerce requires enterprises to work hard in many aspects, from setting an example and strengthening confidence to email promotion, improving customer experience, marketing methods, etc., each step requires careful planning and execution. I hope this article can provide some valuable reference for cross-border e-commerce companies.