How to use Pinterest for cross-border e-commerce promotion and marketing

As a visual social platform, Pinterest plays an increasingly important role in cross-border e-commerce. This article will introduce in detail how to use Pinterest for effective cross-border e-commerce promotion from account establishment, content optimization to promotion strategies.

1. Create a business Pinterest account

First, open the official Pinterest website and choose to create a business account. There are two methods: one is if you already have a personal account, you can directly click the “Convert button (Convert now)” to convert it to a business account; the other is to create a new business account directly. Just follow the prompts to fill in the relevant forms and agree to the terms of service to complete the registration process.

2. Verify corporate website

Verifying your business website is critical to improving your credibility. You can complete the verification in two ways: the first is to download the official verification file and upload it to the corporate website server; the second is to add a specific meta tag (<meta name= "p:domain_verify" content="0c97d3225ec8740e92ec130eb89c19ec"/>). A verified business account creates more trust among users, thereby attracting more potential customers to your website.

3. Use eye-catching homepage images

Choose a logo that can represent the brand image as the homepage image. The recommended size is 160 mm × 165 mm. At the same time, write a short but attractive company profile (no more than 260 words) so that visitors can quickly understand your business scope and features.

4. Create and manage “Board”

Create multiple “Bulletin Boards” with different themes on Pinterest to showcase corporate culture and product features. Keep your name concise and clear (no more than 20 characters) and include an engaging description to increase your follower count.

5. Add high-quality pictures (Pin)

Add clear, beautiful product images to your “Bulletin Board” with detailed descriptions. Make sure each image has a clear source link so users can jump directly to the corresponding product page or official website. In addition, consider incorporating the story behind the product’s design concept, creative inspiration, etc. to better resonate emotionally with the audience.

6. Optimize Pin time

It’s important to understand when your target market is active. According to statistics, the best times for Pins are from 2 pm to 4 pm Eastern Time and from 8 pm to 1 am (that is, 3-5 am and 9 am to 2 pm Beijing time).

7. Use internet celebrities for communication

Look for opinion leaders or Internet celebrities in the industry to cooperate and invite them to share your product pictures. This method can quickly expand the brand’s influence and bring more potential customers.

8. Integrate with other social platforms

While Pinterest can drive a lot of traffic, it has a loose connection with its users. Therefore, it is recommended to combine strong relationship social platforms such as Facebook and Instagram to convert first-time visitors into loyal fans.

9. Focus on mobile user experience

Given that most of Pinterest’s traffic comes from mobile devices, optimizing the mobile interface becomes particularly important. Simplifying the shopping process and improving loading speed are key factors in improving conversion rates.

Through the above steps, you can make full use of Pinterest, a powerful tool, to open up new growth points for your cross-border e-commerce business.