Comprehensive Guide to Ueeshop and Alibaba International Station Operation Strategies
In recent years, with the accelerated development of global trade, cross-border e-commerce platforms have become saturated and can no longer meet the needs of foreign trade people. Independent websites have emerged at this time. Ueeshop is a cross-border SaaS website building system that helps foreign trade merchants build independent websites. It can help foreign trade professionals quickly establish an independent website with large traffic and high conversion, which is suitable for the needs of sellers at all stages of development. At the same time, for many cross-border people, operation is really a headache. This article will combine the operational knowledge of Ueeshop and Alibaba International Station to provide practical suggestions for sellers.
Ueeshop independent station operation knowledge sharing
Simplify the checkout process
Create simple shopping cart navigation that reduces the steps required to complete a purchase, which will increase sales and profits, as well as customer satisfaction. During the checkout process, don’t ask buyers to go through too many steps, otherwise you will indirectly give them the opportunity to regret.
Provide one-click purchase
The cost of developing new customers is 25 times that of converting existing customers, and sellers need to continuously work hard to re-attract existing customers. Sellers can retain these customers through one-click purchasing.
Stand-alone sites need to be mobile-friendly
Mobile shopping continues to grow, with more and more people using mobile devices or tablets to shop on websites. The UeeShop website has a responsive style and is compatible with multiple devices.
Provide personalized shopping experience
Research has found that personalized experience is an e-commerce trend that cannot be ignored. Every consumer likes a unique service experience.
Meet customer expectations
Search intent optimization is often overlooked, yet it often determines user page engagement. Whether buyers immediately see what they expect will determine whether they want to stay on your site.
Increase a sense of urgency
Leverage this sense of urgency and add a sense of urgency to your shopping cart page by adding a relevant countdown.
Alibaba International Station Operation Knowledge Sharing
Product selection is the most important factor
Product selection is the most important factor. Product selection basically determines the income range of the seller. It is best to choose based on the following two aspects:
- The industry and supply chain of oneself or relatives and friends can ensure that the seller is familiar with the product and does not need to worry about the supplier.
- Look at the data of the international station and look at the previous products. Moreover, the international station is a B-side oligopoly, so it is recommended to be a B-side!
Through train
Intelligent promotion
Sellers can determine the products that buyers are interested in based on existing query product analysis, and then select the best products. At the same time, you can check the premium and bidding status and make adjustments based on these data. At first, try around 5 yuan and then add more slowly. Finally, you can also organize blocked words and block words that are irrelevant to the industry and have insufficient click-through rates.
Keyword promotion
Mainly include recommended words, traffic keywords, search terms, keyword index, visitor marketing related words, peer titles, Google trends, etc.
L4 Maintenance
It needs to be optimized from three dimensions: exposure, clicks, and money burning.
Data report
Must be opened and left on for at least ten minutes every day. Data such as search terms can be counted based on data reports.
Daily operations
Publish shopping malls and optimize appropriately; do product positioning; collect and improve data; analyze data.
In summary, both Ueeshop and Alibaba International Station need to pay attention to user experience, simplify the shopping process, and provide personalized services during the operation process to improve conversion rates and customer satisfaction. At the same time, it is also necessary to focus on data analysis and product selection to ensure the long-term development of the business.