Responding to foreign trade quotation errors and customer tracking strategies
In foreign trade business, the accuracy of quotations directly determines the success of the transaction. However, even experienced business people may encounter quotation errors. In order to help everyone better cope with this situation and learn lessons from it, this article will conduct a comprehensive discussion based on coping strategies for foreign trade quotation errors and customer tracking skills.
Coping strategies for quotation errors
Small price difference and small order quantity
When the price difference is small and the customer orders a small amount, bearing the loss without explaining the reason for the price error to the customer can reflect the company’s sincerity and at the same time bring additional benefits to the customer.
The price difference is small but the order volume is large
If the price difference is small but the order quantity is huge, and it accumulates to a large amount, the shipping fee can be adjusted to make up for the loss in product price. Choose the shipping company with the lower quote and add the difference to the shipping fee to keep the overall price reasonable.
The price difference is large and irreparable
When a price misstatement causes the company to face significant losses that cannot be compensated through other means, it should frankly explain the reasons to customers and propose reasonable remedial measures to reduce customers’ losses.
How to learn from mistakes
First, one should not rely too much on personal memory, but should always be vigilant to ensure the accuracy of all information. Even if you are experienced, you should always check the price list to ensure that the quote is correct. Secondly, when communicating with customers, try to avoid mentioning price errors to avoid leaving an unprofessional impression on customers. Finally, during the quotation process, the strategy should be flexibly adjusted according to the actual situation to reduce the possibility of errors.
Cross-border e-commerce tracking of unresponsive customers
When communicating with customers on a daily basis, customer service staff may encounter situations where customers do not respond to quotation or counter-offer emails. In response to this situation, customer service staff can send a confirmation email to ask the customer whether they have received the quotation 1 to 2 days after replying to the email, and send another quotation to emphasize the excellent quality and fair price of the company’s products. In addition, direct phone contact with customers is also a good option. Here are some email templates for reference:
Dear XXX,
Wish you have a nice day!
May I ask whether you have received my quotation? If not, you can find the quotation in the attachment. Please feel free to contact me, if you have any idea. We will do our best if you can give any advice to us.
Looking forward to your reply ASAP.
Best regards.
Track foreign trade customers after quotation
After quoting, it is normal for customers to take time to consider whether the price is appropriate. The salesperson should determine the tracking strategy based on the length of time the customer does not respond and possible reasons. Usually, when the customer does not reply 3 to 4 days after the quotation, you only need to simply ask the customer whether they have received the inquiry and express their willingness to cooperate. If the first tracking letter still fails to receive a reply, the salesperson can resend the quotation to further express sincerity. If the customer still doesn’t respond, you can directly ask the customer the real reason for not responding. Finally, if all incentives are ineffective, the salesperson can choose to ask the customer for his or her opinion on the quoted product for the last time, attach the company’s relevant product catalog, and inform the customer to contact him again if he or she needs it.
Through the above methods, foreign trade business personnel can not only properly respond to quotation errors, but also effectively track potential customers and promote the sustainable development of business.