Guidelines for selecting professional exhibition websites and tools and changing the background color of Shoptop websites

In a globalized business environment, corporate participation in exhibitions has become an effective way to expand the market. In order to help companies find suitable exhibition opportunities, a number of international exhibition professional websites and tools have emerged. At the same time, the online store building tool Shoptop also provides users with flexible customization options, including the ability to change the website background color to make the website more professional and attractive.

Commonly used international exhibition websites and new media tools

When companies choose to participate in exhibitions, they can rely on some professional international exhibition websites. These sites include:

• Official website of the International Association of the Exhibition Industry (UFI) (www.ufinet.org)
• Official website of the Association of the German Exhibition Industry (AUMA) (www.auma.de)
• ShowsBee (www.showsbee.com)
• International Trade Fair Directory (www.expodatabase.com)

These websites provide users with a wealth of international exhibition information, but most do not provide Chinese services. In addition, some local Chinese institutional websites, such as International Exhibition Navigation Network, China Exhibition Network, Go Exhibition Network, Wanxiu Network, etc., also provide companies with channels to obtain exhibition information.

Recommended new media tools

Among the many new media platforms, the following tools are particularly prominent:

1. Zhanyun.net（www.gofairs.net)

   • This platform helps Chinese companies find suitable exhibitions and provides self-published and self-managed publicity services.

2. Yizhan Platform（yz.tradetree.cn)

   • Use WeChat service accounts to build a resource docking platform so that companies can quickly find related services for foreign exhibitions.

3. Lending to the Shanghai QQ group

   • Various foreign trade companies and agencies share foreign exhibition information through this QQ group and promote resource exchange.

How to change the background color in Shoptop

Shoptop, as a popular online store building tool, provides convenient steps to change the background color, aiming to improve the overall beauty and professionalism of the website.

Steps to change background color

1. Log in to your Shoptop account and enter the theme editor.
2. Select the page or module whose background color needs to be changed.
3. Click “Theme Settings” and select “Colors.”
4. Find the “Background Color” option, click and select the desired color or a custom color.
5. Click “Save” and preview the changes.

Choose a suitable background color

Choosing the right background color is crucial to conveying your brand image. Here are some suggestions:

• Consider brand identity: Choose a background color that coordinates with your brand’s existing colors.
• Consider your target audience: Audiences of different age groups have different preferences for color.
• Consider industry characteristics: Different industries have different acceptance of colors. For example, the health industry prefers green.
• Coordinate with other elements: Make sure the background color matches your logo, images, and text to keep your site clean.

Through the above steps and suggestions, enterprises and merchants can use professional websites and tools to optimize the acquisition of exhibition information, and at the same time optimize the website background through Shoptop to enhance user experience and professional image.