Intellectual property protection and Amazon Q&A optimization guide for exhibitors in Germany

Intellectual property protection measures for exhibitors in Germany

Submit a letter of protection to avoid the risk of temporary injunction

A letter of protection is one of the most effective defense tools when facing a pre-litigation temporary injunction. It can be drafted by a lawyer entrusted by the respondent and submitted to the court, or it can be written and signed directly by the accused infringing party, and then translated and submitted by a professional lawyer. Filing a letter of protection not only gives the alleged infringing party an opportunity to present its legal position, but also buys time to fight back against an unfair complaint. In practice, cases in which a protection letter is submitted are usually not issued a pre-litigation injunction without a court hearing, which helps reduce the risks faced by exhibitors.

Pre-exhibition precautions

• Establish a domestic crisis management team to ensure that exhibitors are familiar with basic response strategies;
• Make plans in advance for known intellectual property disputes;
• Conduct a comprehensive comparative search of exhibition materials, including but not limited to exhibits, packaging, promotional materials, etc., to ensure that they do not infringe other people’s trademarks or patent rights;
• Designate a dedicated person to be responsible for any intellectual property disputes that may arise during the exhibition, and contact local lawyers in advance;
• It is recommended for large enterprises to set aside special funds to deal with possible legal proceedings.

Exhibition on-site response strategies

• Mark “No Photography” in a prominent place on the booth to prevent photos of exhibits from being used as evidence in lawsuits;
• If you encounter a customs seizure, stay calm, do not argue with law enforcement officers, avoid hastily signing any documents, and seek the help of a professional lawyer immediately.

Maintenance and optimization of Amazon Q&A section

The importance of Q&A

The Q&A section on the Amazon product details page is a key link for users to communicate about product features. Its content can be raised and answered by sellers or buyers. This section plays an important role in improving page conversion rate, and like Review, it supports user voting ranking.

Standardize Q&A content

Amazon has certain restrictions on the content of Q&A, including but not limited to topics such as logistics, inventory, order details, customer service, etc. Additionally, any discussion that violates the Community Guidelines will be removed.

How to answer questions

Sellers can participate in answering in two ways: one is through the invitation email sent by Amazon; the other is to actively search and choose to answer relevant questions. It is worth noting that buyers participating in the Q&A need to have spent $50 on a credit card in the past 12 months.

Strategies for optimizing Q&A

• Increase the number of Q&A, especially in the early stages of new product launches. It is recommended to prepare 48 sets of Q&A to increase page activity;
• Use existing customer resources to invite them to ask or answer questions;
• Sellers can also create a buyer account to ask and answer their own questions to ensure that the account complies with Amazon’s regulations;
• Ensure that all questions and answers contain the main keywords of the product to help increase keyword search weight;
• Put important questions and answers to the top through the voting mechanism to increase exposure.

The above measures will help enhance the attractiveness of the product page and thereby increase the conversion rate.