Selection and strategy of cross-border e-commerce discount websites: from Slickdeals to a global perspective

In the field of cross-border e-commerce, discount websites have become one of the important channels for many sellers to attract traffic outside their sites. Whether it is Woot in the United States, Hotukdeals in the United Kingdom, or Dealabs in France, these websites have their own characteristics and rules. This article will combine the official logic of the Slickdeals platform and the characteristics of major global discount websites to provide some practical guidance for cross-border e-commerce sellers.

Official logic of Slickdeals platform

Slickdeals assumes that the seller has a good product, such as a power bank, which has been deeply loved by many buyers, and among the power banks of the same quality, it is the cheapest, that is, the most cost-effective , has absolute quality and price advantages. On this platform, only users who truly share selflessly can post information. Sellers who post on their own or hire “influencers” to post are considered marketing behaviors and do not comply with the platform’s rules.

If the seller’s product is really good and the promotion is very strong, but there are no selfless users among these buyers, or the seller has not been discovered by the selfless users, the first step for the seller should be to contact the official staff of Slickdeals to see if they can Whether to cooperate with the authorities. If the official review fails, but the seller still wants to promote on the Slickdeals platform, he or she needs to register and operate an account, purchase the account of a “celebrity” or negotiate cooperation with a “celebrity”.

Overview of major global discount websites

• United States: Woot is a well-known group buying website owned by Amazon. It maintains independent operations and has good reputation and traffic. On Woot, general merchandise is cheaper, and good products at low discounts often appear.
• UK: Hotukdeals is a forum-like discount website with more than 300,000 users. Users will also post product discount information they find to share with other users.
• France: Dealabs updates French special offers in real time, which is somewhat similar to the Chinese website “What’s Worth Buying”.
• Germany: Mydealz publishes a large number of discount information every day, ranging from daily clothing, food, housing and transportation to entertainment activities, and even free products.
• Canada: Redflagdeals offers coupons and some freebies, as well as money-saving advice and shopping tips.
• Spain: Groupalia’s main market is Spain, providing a variety of discount products.

Aspects that cross-border sellers need to consider when building a discount website

1. Product Evaluation: Not all categories of products are suitable for promotion. Sellers must fully grasp and understand the product and then determine whether it can be promoted.
2. Choose the right website: Discount websites have different types and directions, and their audiences are also different from ordinary people. Sellers need to choose appropriate channels based on the characteristics of their own products.
3. In-depth understanding of website rules: Promotional discount websites in each country have different policies and procedures, and sellers must conduct marketing based on understanding their rules.
4. Patience and accumulation: It takes time to build a discount website, and it will take at least several months to develop a group of high-quality celebrities or website resources.

Through the above analysis, it can be seen that choosing the right discount website and formulating effective strategies are crucial for cross-border e-commerce. Not only do you need to understand the rules of the platform, but you also need to choose the most appropriate promotion channel based on your own product characteristics and target market.