How to filter out precise keywords and products to improve cross-border e-commerce marketing efficiency

In the cross-border e-commerce industry, accurate selection of keywords and products is the key to increasing store exposure and sales. This article will introduce in detail the aspects of keyword screening, product selection and logistics selection.

1. Accurate keyword screening

1. Filter out keywords that do not match product attributes

For example, if you are selling Mobile Phone Chargers, you should not select car battery charger as the keyword. Such words that are inconsistent with product attributes may be popular, but they will reduce the conversion rate.

2. Filter out keywords with inappropriate popularity

It needs to be analyzed based on the category competition of the product. For the Red Ocean market, it is recommended to choose medium-hot keywords; for the Blue Ocean market, you can choose higher-hot traffic words.

3. Filter out keywords with high concentration

Concentration refers to the proportion of clicks on the top ASINs in search results. If the data is too high (such as more than 45%), it indicates a high degree of market monopoly and should be carefully considered.

4. Prefer words with high supply and demand scores

The supply and demand relationship of keywords reflects their competitiveness and market demand. Choosing words with high supply and demand scores means great user demand and low competition, which is an ideal choice.

2. Accurate product screening

1. Avoid red ocean and unpopular products

Choose a market that has certain demand but is not saturated, which is more conducive to achieving good sales results.

2. Pay attention to product functions

Initial sellers should choose products with simple functions and easy management to avoid after-sales problems caused by complex functions.

3. Consider price and size

It is recommended to avoid low-priced, small-volume products and instead focus on the high-priced, large-volume market to reduce competitive pressure and increase profit margins.

4. Choose products that are easy to package

Products that are easy to package and transport can reduce labor costs and improve efficiency.

5. Avoid seasonal products

Seasonal products can easily lead to overstocking, so start-up sellers should choose products that are not affected by seasons.

6. Do not choose products with liquid

Products with liquids require special certification, which increases operational difficulty. Start-up sellers should avoid such products.

7. Pay attention to whether the product solves the pain points

Choose products that can solve consumers’ pain points and increase market competitiveness.

8. Choose products with an upward trend

Choose products that are on an upward trend and have good market prospects.

3. The core idea of ​​precision marketing

Precision marketing emphasizes accuracy, precision and measurability, breaking through the limitations of traditional marketing through quantitative market positioning technology; using database technology and network communication technology to ensure long-term personalized communication with customers; maintaining close interactive communication and building a loyal customer base; with the help of Efficient logistics enables personalized care and reduces marketing costs.

4. Accurately select logistics channels

1. Based on item demand

Choose an appropriate logistics method based on the characteristics of the product. For example, for live products, you need to choose a channel that can carry such goods.

2. Choose logistics methods according to focus

Choose logistics services that meet your requirements based on your own needs, such as timeliness or double-clearance tax package.

3. Select specific logistics based on price

On the premise of meeting logistics needs, compare the prices of multiple service providers and choose the option with the highest price/performance ratio.