Precautions for exhibiting in Brazil and overview of cross-border e-commerce platforms
When traveling to Brazil to participate in an exhibition, you need to pay attention to many details to ensure a successful exhibition. First of all, it is crucial to clearly define the target exhibition for your participation. Since Brazil holds many exhibitions every year, and some of them have similar names, it is important to conduct in-depth research or consult a professional exhibition company to ensure that the selected exhibition meets expectations in terms of scale, popularity, and exhibition content.
When purchasing a booth, you need to specify the type of booth (standard booth, special decoration or open space), and confirm whether there are other additional fees besides the booth fee, such as water and electricity fees, municipal taxes, etc. In addition, the selection of exhibits is also important, not only to be representative, but also to understand whether the exhibition has restrictions on specific types of exhibits.
For electronic equipment, valuables or high-risk exhibits, temporary import procedures must be completed in advance to avoid booth seizure due to non-compliant operations. During the show, never try to sell unregistered or high-risk products.
Considering the security situation in Brazil, exhibitors should pay attention to the safety of personal belongings, avoid acting alone, and give priority to protecting their own safety when encountering danger.
When selecting exhibitors, attention should be paid to their professionalism and experience. Ideally, selecting employees who are familiar with the products and have extensive exhibition experience to participate will help improve the quality and efficiency of the booth work. If novices need to be sent to participate in the exhibition, systematic professional training should be conducted in advance, covering sales skills, product knowledge, etc.
Exhibitors may come from headquarters, local branches or temporary employees. Although the cost of headquarters personnel is higher, it helps to accumulate market experience; local personnel are more familiar with the local market, but may have conflicts of interest. Temporary employees are cheap and easy to manage, but their loyalty and product knowledge need to be carefully evaluated.
As a country with a huge population and market, Brazil’s e-commerce is developing rapidly. Although it is still in the growth stage, Brazil has given birth to a number of well-known e-commerce platforms, such as Dafti, Mercado Livre, Americanas.com, Magazine Luiza and Sumarino.
Given Brazilian consumers’ pursuit of fashion, clothing and accessories that match their aesthetics have broad market prospects. Brazil’s fashion concepts are deeply influenced by Western Europe, but due to regional and economic development reasons, the development speed of fashion trends is slightly slower than that of Western Europe. Therefore, Chinese sellers can tap into the Brazilian market by learning from European market trends.
It is worth noting that the voltage standards in different regions of Brazil are different. For companies selling electrical products, it is important to understand this difference. In addition, considering Brazilians’ preference for “nudity”, hair removal products also have great potential in the local market.