Foreign trade novices and independent website marketing: a comprehensive analysis of the successful strategies of the Canton Fair, Dunhuang.com and international live streaming

Participating in the Canton Fair is an important opportunity for foreign trade novices, which is both exciting and challenging. Before the exhibition, newcomers to foreign trade need to be familiar with the relevant knowledge of their own company and products to ensure that they can confidently introduce products in front of customers. If you provide inaccurate responses to customer inquiries, you may lose customers. Understanding the customer’s needs and carefully recording the information on the business card will facilitate subsequent communications.

In order to effectively attract customers, you should take the initiative to strike up conversations during the exhibition and pay attention to customers’ reactions. You can also prepare some cookies or snacks for potential customers to maintain energy during the busy period. The important thing is to stay confident and be measured in your communications. Don’t try to compete with experienced business people for customers. This way you can better express yourself without causing too much pressure.

At the same time, Dunhuang.com also plays an important role in the international market and is committed to integrating the B2B foreign trade ecosystem. Since its establishment in 2004, DHgate.com has attracted 2.3 million registered suppliers and more than 32 million online products, helping small and medium-sized enterprises directly connect to international markets. Its strengthened brand, technology and operational advantages have made it an important participant in cross-border e-commerce platforms, especially in launching bilateral trade agreements promoted by private forces, and actively responding to the “One Belt, One Road” initiative.

With the gradual penetration of cross-border e-commerce, overseas live streaming presents new opportunities. Although the overseas live streaming market is still in its infancy and may face many challenges, it is a less competitive market for Chinese sellers. Especially in Southeast Asia, with the popularity of TikTok, this market has performed well. Sellers should adjust their live broadcast style according to the culture and preferences of local users. For example, Southeast Asian users usually prefer a quiet environment, so keeping a low profile and focusing on interaction will be more helpful in attracting viewers.

In terms of operating independent websites, sellers must evaluate whether they have the appropriate infrastructure. Sellers with certain brand awareness and fan base will be more likely to successfully transform into independent websites. After building a website, you must also pay attention to user experience, including payment methods, comment retention, etc. In terms of attracting traffic, companies should choose paid marketing as the main strategy, combine multiple channels, and increase conversion rates through video marketing and social media advertising.

In summary, from the customer exchanges at the Canton Fair to the cross-border platform of Dunhuang.com, to the market opportunities of overseas live broadcasts, foreign trade novices and experienced sellers need to jointly grasp the market dynamics and meet the challenges with a positive attitude , and seek more opportunities for success in the global market.