Guidelines for using the online Canton Fair platform and strategies for attracting potential customers

The online Canton Fair platform provides enterprises with a new opportunity for display and communication. In order to help exhibitors make better use of this platform, the following is a detailed usage guide.

Platform User Guide

How to log in to the cloud exhibition hall

• The Yijietong platform only supports login with existing booth exhibitor accounts and is not compatible with login with personal accounts. If you need a personal sub-account, you can apply for it in the cloud exhibition hall management settings.

Multi-language conversion function

• Currently, the online display platform only provides Chinese and English display pages and is not compatible with other languages.

Notes on collaborative exhibition

• You must log in to your account separately to maintain company and exhibit materials, and accounts are not allowed to be merged or closed.

Associated enterprises log in to the cloud exhibition hall management system

• Joint ventures will exhibit together with corresponding booth exhibitors and will not provide independent corporate accounts.

Set supplier permission to view information

• Exhibitors can set the non-text information of exhibits to be public (visible to all roles including visitors) or only to specific suppliers.

Continuous operation of the platform

• The platform will continue to retain the exhibitor inquiry function. Please pay attention to follow-up notifications as to whether other functions will continue to be applied.

Dimensional format requirements

Corporate Logo Picture

• Maximum quantity: 1 picture; Specification requirements: The size of each picture should not exceed 1M, the length or width of the picture should not be less than 500px, and the format supports png, jpg/jpeg, and gif.

Company Profile

• Text format, no more than 100,000 characters.

Corporate pictures

• Maximum quantity: 10 pictures; specification requirements: the size of each picture does not exceed 1M, and the format supports png, jpg/jpeg, and gif.

Corporate video

• Maximum quantity: 1; Specification requirements: The format supports wmv, avi, mpg, mpeg, 3gp, mov, mp4, flv, f4v, m2t, mts, rmvb, vob, mkv, and the video aspect ratio is limited to 16:9 or 4:3, the size does not exceed 300M.

Enterprise 3D display link

• Maximum quantity: 1; Specification requirements: Support URL links for commonly used 3D models.

Brand Logo picture

• Maximum quantity: 1 for each exhibit; specification requirements: the size of each piece does not exceed 1M, the recommended size is 500px*500px, and the format supports png, jpg/jpeg, and gif.

Exhibit introduction

• Rich text format (can include text and images), no more than 100,000 characters.

Exhibit pictures

• Maximum quantity: 10 photos per exhibit; specification requirements: the size of each photo does not exceed 2M, the recommended size is 800px*800px, and the format supports png, jpg/jpeg, and gif.

Exhibit video

• Maximum quantity: 1 per exhibit; specification requirements: formats support wmv, avi, mpg, mpeg, 3gp, mov, mp4, flv, f4v, m2t, mts, rmvb, vob, mkv, video aspect ratio is limited to 16 ∶9 or 4:3, the size does not exceed 300M.

Exhibits 3D display link

• Maximum quantity: 1 per exhibit; Specification requirements: Support URL links for commonly used 3D models.

How to attract the attention of potential customers

Show a unique value proposition

• Clear what makes your product or service unique and communicate it to potential customers in a clear and concise way.

Carefully designed booth

• Use bright colors, attractive displays, and clear signage to make your booth stand out among other exhibitors.

Provide exciting product demonstrations

• Let potential customers experience the features and benefits of your product first-hand.

Train professional sales team

• Ensure salespeople have good communication skills, in-depth product knowledge, and can effectively connect with potential customers.

Provide personalized solutions

• Understand the needs of potential customers and provide customized solutions based on their specific situations.

Host fun events

• For example, lottery draws, quizzes or small gifts to attract potential customers to stop and participate.

Use multimedia display

• Use videos, slideshows, or virtual reality technology to bring product and company information to life.

Release new products or new technologies

• This can attract the attention of media and potential customers and increase exposure.

Provide quality customer service

• Receive every potential customer warmly and friendly, answer their questions in a timely manner, and provide corresponding suggestions.

Connect with potential customers

• Encourage them to further interact with and pay attention to the company through social media, QR codes, etc.

Build partnerships

• Cooperate with other related companies to jointly organize activities or promotions to expand influence.

Continuously follow up on potential customers

• After the Canton Fair, keep in touch with potential customers in a timely manner, provide more information, and promote cooperation.

Optimize online display

• Make sure to upload high-quality, clear product images and detailed product descriptions.

Create engaging video content

• Produce demonstration videos, customer testimonial videos, etc. to let potential customers intuitively experience the actual effect of the product.

Use keywords appropriately

• Incorporate relevant keywords into product descriptions and titles to make it easier for potential customers to find the product.

Provide multi-language support

• Ensure product information can be presented in multiple languages ​​to eliminate language barriers.

Social media promotion

• While sharing product information on the Canton Fair online platform, you should also promote it on major social media platforms.

Hold online events

• For example, live product demonstrations, Q&A sessions, etc., to interact with potential customers in real time.

Provide personalized services

• Provide customized solutions based on the needs of potential customers.

Update product information regularly

• Publish new products, promotions and other information to stimulate the interest of potential customers.

Establish a good communication bridge with potential customers

• Stay in touch with them via email, instant messaging, etc.

Provide customers with a convenient online purchasing process

• Ensure transactions are safe and reliable.

Improve live broadcast marketing capabilities

• The Canton Fair provides live broadcast marketing services for the current self-sales market, setting up 10 separate live broadcast sales channels x 24-hour online live broadcast rooms for each exhibitor.

Pay attention to traffic distribution principles

• Online exhibitions provide merchants with new ways to attract customers by optimizing the query system, promoting Chinese brands, and implementing live broadcast marketing and other technical means.

Conclusion

Through the above strategies, companies can make full use of the Canton Fair online platform to attract the attention of potential customers, enhance brand awareness, and increase sales opportunities. Stand out in a highly competitive market and grow your business.