Detailed explanation and operation guide of the material upload and live broadcast functions of the Canton Fair online platform

As an important window for enterprises to display their image and products, the Canton Fair online platform has the rational use of its material upload and live broadcast functions, which are crucial for enterprises. This article will integrate material upload precautions and live broadcast function operation guide to help companies make better use of the Canton Fair online platform.

Notes on uploading materials

Familiar with platform rules and requirements

• Before uploading materials, be sure to carefully read and understand the platform’s regulations on material format, size, size, resolution, etc., to ensure that the materials meet the standards.

Ensure material quality

• High-quality pictures and clear videos can better demonstrate the features of the product. Pay attention to light, angles and details to ensure vibrant, clear and sharp colors.

Editing and organizing materials

• Choose materials that best represent your company and products, and provide attractive titles and descriptions. Avoid redundancy and clutter.

Pay attention to copyright issues

• Make sure there are no copyright disputes in the uploaded materials. If you use other people’s materials, you must obtain legal authorization.

Develop a diversified material strategy

• Include product pictures, usage scene pictures, demonstration videos, customer reviews, etc. to meet the different needs of customers.

Classification and labeling accuracy

• Proper classification and accurate labeling can improve the search and exposure of materials, making it easier for customers to find products.

Loading speed

• Compress the size of the material to avoid slow loading caused by overly large files.

Update materials regularly

• Delete outdated materials in a timely manner and upload new product information to keep the display fresh.

Data analysis function usage guide

Log in and become familiar with the data analysis module

• Understand the various indicators and reports provided by the platform, including but not limited to visits, browsing time, popular products, etc.

Clear analysis goals

• Determine specific goals, focusing on market trends, customer behavior, or product performance.

Select relevant indicators for analysis

• If you pay attention to market trends, you can view the distribution of visits and interests in different regions.

Drill down into the data

• Observe data fluctuations and trends to identify potential opportunities and problems. Combine with other data sources for comprehensive analysis.

Make decisions based on analysis results

• Optimize product display and promotion strategies, improve website customer experience, and develop specific marketing plans.

Regular review and update analysis

• Continuously monitor and analyze data to maintain a competitive advantage.

Live broadcast function operation guide

Understand the live streaming function of the Canton Fair

• Understand the live broadcast room style, preparation before live broadcast, creation of live broadcast room and permission settings in advance.

Preparation before live broadcast

• Set up a live broadcast team, arrange the venue, select live broadcast equipment, prepare rich materials, make time plans and conduct drills.

Things to note during live broadcast

• Show corporate sincerity and use professional terms to explain products. Tell your brand story well and impress your audience. Flexibly control the venue, answer audience questions in a timely manner, and pay attention to diversion and customer acquisition.

After the live broadcast

• Generate playback videos for secondary dissemination. Check the live broadcast data and make subsequent operational transformations. Review the live broadcast effect and summarize experience.

To sum up, uploading materials to the Canton Fair online platform requires careful preparation and attention to details. Through high-quality, targeted and carefully edited materials, corporate image and product advantages can be better demonstrated. At the same time, using data analysis functions, companies can better understand the market and customers and improve business results. The live broadcast function provides enterprises with the opportunity to interact with their audiences. Through careful planning and preparation, they can attract more audience participation and increase order volume.