Deeply explore the monetization mechanism of YouTube Shorts and the development history of YouTube
YouTube, founded in 2005, is one of the world’s largest video sharing platforms, and its features continue to evolve in response to the needs of creators and users. In particular, its short video function YouTube Shorts has gradually become a key way for creators to monetize. This article will explore in detail the monetization path of YouTube Shorts, and review the development history of YouTube and its unique value in the video industry.
How to monetize YouTube Shorts
YouTube Shorts provides creators with a variety of monetization options, mainly including the following aspects:
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Account homepage diversion
Creators can use the account homepage link to direct traffic to other social platforms. For example, some successful creators will put their TikTok account link on the homepage to promote cross-platform access for users, thus achieving revenue conversion. -
IntroductionAdd WhatsApp link
Add a WhatsApp link in the channel introduction so that users who are interested in the product or service can directly contact the channel owner. This direct communication method helps improve conversion rates. -
Activate Store function
Creators can open a YouTube Store to sell various products. There are certain conditions for the activation of this feature, such as more than 1,000 subscribers and 4,000 hours of effective viewing time in the past 12 months, or 1,000 subscribers and 10 million effective views within 90 days. In addition, other technical and security requirements need to be met, such as enabling two-step verification, whether it is a company account, etc.
In general, creators can monetize YouTube Shorts in various ways, such as through homepage traffic, adding contact information, and selling products. The specific choice can be based on personal circumstances.
The development history of YouTube
Establishment and initial development
YouTube was founded in 2005 by Chad Holly, Shijun Chen and Judd Kalim. The first video “I was at the Zoo” was uploaded in April of the same year, marking the birth of this platform. Less than a year after its founding, YouTube overtook rivals like MSN Video and Google Video and began introducing advertising.
Expansion and socialization
By 2010, YouTube launched a personalized homepage service and underwent a large-scale revision in 2011. After acquiring Next NewNetworks, YouTube began to explore increasing the proportion of original content. Many Internet celebrities such as PewDiePie have brought a large audience to the platform. At the same time, YouTube has also begun to support the creation of high-quality original content and provide financial support to these creators.
Value and influence
Today, YouTube has become the main storage platform for video content and attracted a large number of users. It is not only an entertainment center, but also gradually becomes a channel for brand communication and innovative marketing. YouTube attaches great importance to creators with a large fan base, and uses various incentives to increase their enthusiasm for content production, creating a vibrant creative ecosystem.
Through the above analysis of monetization paths and development history, we can see how YouTube and its short video functions have provided creators with practical monetization methods in just a few years and established a strong global presence. influence.