How foreign trade salespeople use WhatsApp to communicate efficiently with customers

In the field of foreign trade, negotiation is a key link in reaching deals and establishing long-term cooperative relationships. In order to improve negotiation efficiency, foreign trade salespeople need to have an in-depth understanding of customer needs and convey product information in an appropriate way. This article will introduce how to do this in foreign trade negotiations and explore how to use WhatsApp to develop customers efficiently.

Insight into customers’ hearts and capture key needs

During the negotiation process, foreign trade salespeople need to maintain keen insight and capture the key information revealed in the customer’s words. Customer concerns often directly reflect their needs, such as price advantage, product quality, delivery deadlines, or payment methods. Foreign trade salespeople need to listen carefully to customers’ statements and conduct in-depth analysis of customer inquiries and emphasis points to accurately grasp customer needs.

Customize solutions to meet customer needs

After understanding the needs of customers, foreign trade salespeople should tailor a set of practical solutions for customers based on their own product characteristics and market positioning. This process can be challenging, but as long as you do it with care, you can impress your customers and increase the likelihood of closing a deal. In addition, foreign trade salesmen need to continuously learn and update their knowledge in order to provide customers with more professional and comprehensive services.

Adopt strategies based on people and respond flexibly to different roles

During negotiations, foreign trade salespeople often need to communicate with people in different roles, such as purchasing managers, buyers, etc. Different negotiation strategies are required for people in different roles. For example, when communicating with buyers, you can provide more detailed product information, answer their questions, and strive to establish a good personal relationship with them; when communicating with purchasing managers, you need to pay more attention to demonstrating professionalism and cooperative value in order to win their trust and recognition.

Guide customers to speak and understand their needs in depth

During the negotiation process, foreign trade salespeople can also use some techniques to guide customers to open their mouths, so as to gain a deeper understanding of their needs. For example, you can use the method of “throwing ideas and attracting new ideas”, first share some successful cases or market trends, and then ask questions to guide customers to share their views and ideas. This not only increases customer participation, but also allows foreign trade salespeople to more accurately grasp customer needs and expectations.

Use WhatsApp effectively to develop customers

As the cross-border situation continues to change, instant messaging tools such as WhatsApp are playing an increasingly important role in cross-border business. Foreign trade salesmen can use WhatsApp to add customers and understand their work and rest times to better communicate and connect with customers.

Notes

• Online communication should not exceed 10 to 15 minutes. Stay polite and get to the point simply and clearly.
• Try not to send voice messages to customers, communicate through formal text, and pay attention to business etiquette.
• Business cooperation communication must be concise and clear, and avoid intermittent communication.
• For business negotiations, it is extremely rude to not reply for a long time. A complete negotiation should be conducted with the client and follow-up work should be carried out.
• Dare to ask questions and don’t back down even if the customer doesn’t reply.
• Pay attention to account ban issues and avoid protective account bans.

Through the application of the above strategies, foreign trade salesmen can improve negotiation efficiency and increase deal opportunities, thereby standing out in the fierce market competition.