Analysis of overseas marketing festivals and cross-border e-commerce brands’ overseas strategies in October

In the field of cross-border e-commerce, mastering the appropriate marketing nodes is the key to success. October is a month when many important festivals occur. Understanding these festivals can help sellers effectively formulate marketing strategies. In addition, the success of brands overseas also depends on in-depth analysis of the market and cooperation with suitable candidates. The following is a comprehensive analysis of the main marketing nodes and brand overseas strategies in October.

Important overseas market holidays in October

1. 10.4 World Animal Day

   • Originated in Italy in the 12th century, advocating better treatment of animals.
   • Marketing Tips: Promote animal-related products (such as dog food, animal toys); create animal adoption-related topics on social media.

2. 10.10 Canadian Thanksgiving

   • Canadian Thanksgiving Day focuses on gathering with relatives and friends and giving gifts.
   • Marketing Suggestions: Make promotion plans in advance and set product discounts. Suitable products include clothing, accessories, etc.

3. 10.10 Southeast Asia Shopping Festival

   • There are monthly holiday marketing opportunities in the Southeast Asian market.
   • Marketing Suggestions: Cross-border sellers should plan in advance to encourage consumers to participate in shopping activities.

4. 10.12 Columbus Day

   • Celebrated in American families to commemorate Columbus’s first voyage.
   • Marketing Suggestion: Launch relevant clothing, cosmetics and decorations according to the holiday atmosphere.

5. 10.24 Diwali, India

   • An important festival in India, emphasizing reunion and peace.
   • Marketing Tips: Provide fireworks, candles and holiday food, and conduct appropriate localized promotions.

6. 10.31 Halloween

   • Children will dress up as various characters and collect candy.
   • Marketing Tips: Target Halloween-related products, such as jack-o’-lanterns and party supplies.

Cross-border e-commerce brand overseas strategy

In the process of brands going overseas, sellers need to face many challenges and misunderstandings:

1. Clear marketing goals

   • According to different audiences, choose advertising content appropriately to ensure that the placement direction is consistent with the brand positioning.

2. Choose suitable influencer candidates

   • By analyzing the influence and fan base of Internet celebrities, select Internet celebrities to cooperate with the brand style to ensure that they are consistent with the brand values.

3. Overcoming misunderstandings in Google advertising

   • Understand crowd positioning and keyword matching strategies, avoid fixed thinking, and improve advertising effectiveness.

4. Adhere to long-termism

   • In-depth insights into user needs, development of high-quality products, and customer experience as the center to achieve sustainable growth of the brand.

5. Use crowdfunding platforms

   • The Makuake platform in the Japanese market can help sellers showcase their products, accumulate trust, and expand the market.

6. Avoid common misunderstandings in cross-border e-commerce

   • Understand product characteristics, choose an appropriate operating model, and combine online and offline promotion methods. For high-value products, overseas warehousing can be considered, but logistics-related risks need to be handled carefully.

By comprehensively applying these strategies and holiday marketing points, cross-border e-commerce companies can acquire customers more effectively and enhance the brand’s competitiveness in the international market. Just as the core of brands going global is long-termism, sellers need to constantly analyze the market and adjust strategies to achieve sustained growth.