Analysis and optimization strategies of the entire e-commerce order processing process

In the entire module process of e-commerce, the order process is crucial because it involves the three core parts of information flow, capital flow and logistics. Below we will explore the specific content of these three aspects in detail.

1. Information flow

The information flow involved in the order includes but is not limited to user information, basic order information, product information, discount information, payment information and logistics information.

• User information: includes user account information, platform level, delivery address, etc.
• Basic order information: such as order type, number, status, etc.
• Product information: Covers SKU information, price, specifications, etc.
• Preferential information: such as discounts, coupons, etc.
• Payment information: including payment serial number, amount, method, etc.
• Logistics information: Such as delivery method, logistics company, logistics status, etc.

2. Capital flow

Fund flow not only involves the product price and freight paid by users, but also includes settlement between stores and platforms, returns and refunds, etc.

• The product price and shipping fee paid by the user.
• The fee paid by the merchant to the logistics company.
• Fund settlement between the platform and merchants.
• Refund process when users return goods.

3. Logistics

The logistics process begins after the product order is successfully placed, including the seller contacting the logistics company to pick up the goods, warehouse picking, packaging, handover logistics, etc.

• The seller contacts the logistics company to pick up the goods: The seller needs to communicate with the logistics company about picking up the goods.
• Warehouse operations: including picking, packaging, outbound, etc.
• Logistics and distribution: The logistics company is responsible for distribution and updating logistics information.
• User confirms receipt: After the user confirms receipt, the logistics process ends.

Notes on order processing

For cross-border e-commerce, order processing also needs to consider the following points:

• Special order processing: such as combined payments, price modification, processing of overweight orders, etc.
• Order defect rate management: Order defect rate includes negative reviews, A-to-Z claim rate, etc., which affects consumer experience.
• Get positive reviews for orders: Encourage buyers to give positive reviews and allow buyers to modify their reviews within 30 days after the review.
• Order management process: including order import, distribution, ordering and distribution, inventory maintenance, etc.
• Order processing optimization: Use wave planning to improve picking efficiency and use automation technology to reduce manual errors.

To sum up, e-commerce order processing involves many complex links and requires refined management and continuous optimization to improve user experience and merchant efficiency.